Sterling Marlin's No. 40 Dodge to Feature Aspen Edge Paint Scheme at Pocono Raceway

 

MOORESVILLE, N.C. (July 26, 2004) ---In support of its new low-carb
light lager, Aspen Edge, Coors Brewing Company will display a special
Aspen Edge paint scheme on Sunday, August 1st at the Pennsylvania 500 at
Pocono Raceway. Sterling Marlin will drive the No. 40 Dodge. 

 

"NASCAR is one of Coors' highest profile sponsorships, and we have
showcased our Coors Light brand with great success over the years," said
Steve Saunders, director of event marketing for Coors Brewing Company.
"We are really excited about the opportunity to bring the Aspen Edge
brand into the fold and increase awareness among NASCAR fans."

 

Coors Brewing Company launched Aspen Edge nationally in early May and
since then, the beer has steadily been gaining popularity and market
share.  Now, Aspen Edge is the second-largest-selling low-carb beer in
supermarkets.  Aspen Edge has just 2.6 grams of carbohydrates and 94
calories and is available in retail outlets nationwide.

 

 "We are excited about the success we have seen with Aspen Edge and what
better way to show it than our own racecar for a day?" said Sara
Mirelez, brand director for Aspen Edge.  "We are delighted to be at
Pocono Raceway and to have this opportunity to showcase a product that
offers a low-carb option to people who love great-tasting beer."

 

Sterling Marlin will race his special Aspen Edge paint scheme in the
Pennsylvania 500 on Sunday, August 1st.  The race will be broadcast live
on TNT television and MRN radio.