Firstlogic Implementation at Saab Cars USA Named Finalist for DM Review's 2004 World Class Solution Awards
LA CROSSE, Wis., July 26 -- Firstlogic, Inc., a leading provider of worldwide data quality software solutions, today announced that it has been selected as a finalist in DM Review's 2004 World Class Solution Awards. The nominated solution is an implementation of Firstlogic's Information Quality (IQ) Suite at Saab Cars USA, the importer and distribution subsidiary of the European automobile manufacturer. The implementation was submitted in the "Data Quality" category of the annual awards sponsored by DM Review magazine.
"The DM Review 2004 World Class Solution Awards recognize organizations that offer innovative solutions with real-world business impacts," said Jean Schauer, editor in chief, DM Review Magazine. "At the highest levels of corporate management executives are increasingly aware of the importance that the quality of the data driving their enterprise applications. Whether it's to meet compliance issues, or build better relationships with their customers, data quality is an oft-cited concern for our readers."
The nominated implementation details how Saab Cars USA wanted to improve its customer satisfaction, customer service and customer communication, all of which the company felt would help drive an increase in sales. As a result of the implementation of a comprehensive CRM initiative that includes Firstlogic data quality technologies, customer satisfaction ratings have increased from 69 percent to 75 percent. In addition, sales in November 2003 were 30 percent higher than in 2002, and represented the best November sales in 16 years. The company was also able to reduce costs significantly, as Firstlogic software eliminated the need to purchase its own customer names through third-party sources.
"Saab Cars USA is the perfect example of innovation in managing customer relationships," said Art Petty, vice president of marketing at Firstlogic. "Recognition as a finalist for this award not only validates the approach Saab Cars USA is taking, it serves as a model for any manufacturing organization concerned about the data that drives their business."
DM Review's World Class Solution Awards recognize strategic, real-world implementations that represent the leading software solutions in the following categories: business intelligence; analytic applications; corporate performance management/balanced scorecard; data acquisition and integration; data management; high availability, performance and systems management; storage; data quality; and portals. This year's competition had more than 80 entries. The winners will be selected by a panel of judges and will be announced in September 2004.
Organizations interested in learning more about Firstlogic's information quality solutions can contact the firm toll-free at 888.215.6442 (+1.608.782.5000 outside the U.S. and Canada), visit http://www.firstlogic.com/ or send email to information@firstlogic.com .
About Firstlogic
Firstlogic specializes in enterprise-wide information quality solutions and services for e-business, data warehousing, and print and mail applications. Firstlogic provides information quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit the company's Web site at http://www.firstlogic.com/ .
About DM Review
DM Review, http://www.dmreview.com/ , is recognized as the premier business intelligence, analytics and data warehousing publication. For more than a decade, DM Review has provided thought-provoking and informative editorial covering strategic solutions for business intelligence, analytics, data warehousing and CRM across all major industries. DM Review's authors and columnists are internationally recognized experts in a variety of business intelligence fields. DM Review editorial provides both business and technology perspectives regarding issues, trends and solutions of interest to corporate executives and IT managers. DM Review is published by Thomson Media ( http://www.thomsonmedia.com/ ), a division of The Thomson Corporation, a leading provider of information, data and software tools for professionals in the financial services and related technologies markets.