Toyota's New Corporate Advertising Campaign Highlights U.S. Job Creation

'Good Business' in Manufacturing, Sales and the Environment a Common Theme

NEW YORK, July 26 -- Toyota Motor North America, Inc. ("TMA") today announced the nationwide launch of a new corporate advertising campaign focusing on Toyota's ongoing investment and job-creation in the United States.

"With our new campaign, Toyota highlights its long-term commitment to the U.S. market, which has resulted in the creation of 190,000 jobs including dealers and suppliers," said Dennis Cuneo, senior vice president at Toyota Motor North America. "By focusing on our operations across the country, along with our commitment to the environment, we aim to show that Toyota's growing investment is benefiting not only local communities but the entire country as well."

The campaign includes five print executions, all of which highlight Toyota's U.S. operations. The first, to be launched today, focuses on the future site of Toyota's new full-size truck plant in San Antonio, Texas, which will commence operations in 2006. The ad also mentions Toyota subsidiary Bodine Aluminum's new Jackson, Tennessee engine casting plant, which will begin production in late 2005.

The headline reads, "We're not just breaking new ground with our vehicles." The accompanying photo depicts an all-but-empty field where a sign in the foreground proclaims, "Future Home of Toyota Motor Manufacturing, Texas." A tractor and three contractors can be seen in the background.

"By using the site of Toyota's latest plant to launch the "Good Business" campaign, we're really painting a picture of Toyota as a dynamic, growing company," said Paul Bernasconi, partner/creator at Oasis Advertising, which created the campaign. "We're showing that Toyota has big plans -- and is following them up with big actions. And when you want to think big -- there's no better place than Texas."

Upcoming advertisements will also include Toyota Motor Sales, U.S.A. in Torrance, California and the following manufacturing facilities:

   * Toyota Motor Manufacturing, Alabama (Huntsville)
   * Toyota Motor Manufacturing, Indiana (Princeton)
   * Toyota Motor Manufacturing, Kentucky (Georgetown)
   * Toyota Motor Manufacturing, West Virginia (Buffalo)

The campaign will run in over forty national publications, including USA Today, The Wall St. Journal, The New York Times, Time and others. In addition, the ads will appear in local business publications in the communities surrounding some of the featured operations.

A member of the American business community since 1957, Toyota currently has eight manufacturing plants in the U.S., which built over one million vehicles in 2003. Toyota and its suppliers and dealers are responsible for more than 190,000 jobs in the U.S. and the company's total investment in the U.S. market now exceeds $12 billion.

About Toyota Motor North America

Toyota Motor North America, Inc., wholly owned by Toyota Motor Corporation , is the holding company for Toyota's U.S. sales and manufacturing companies. Direct functions include corporate communications, investor relations, corporate advertising, federal government, industry and regulatory affairs; market, economic and auto industry research; and the Toyota U.S.A. Foundation. In addition, the company coordinates the corporate planning, diversity and business activities of all Toyota companies in North America. Headquartered in New York, it has offices in Washington, DC and Miami, FL.

About Oasis Advertising

Oasis specializes in long-range, creative advertising and marketing solutions. Founded in 1993, Oasis offers integrated communications services including broadcast, print and interactive advertising, corporate identity, graphic design and media planning and buying. Clients include Toyota Motor North America, Inc., Toyota Motor Sales U.S.A., Sharp Electronics Corporation, Siemens, the Government of India Tourist Office, and the National Center for Family Literacy (pro bono). Headquartered in New York City with an office in Los Angeles, Oasis is a division of Dentsu Business Development Group, LLC.