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Lithia Motors Reports a 25% Increase in Net Income; Record 2Q Revenues and Earnings Per Share of 56 Cents

MEDFORD, Ore.--July 22, 2004--Lithia Motors' Second-Quarter 2004 Highlights for continuing operations:

    Operating Income:              +22%
    Net Income:                    +25%
    Earnings Per Share:            +19%



Lithia Motors, Inc. today announced that net earnings from continuing operations rose 25% to $10.8 million in the second quarter of 2004 compared to $8.6 million in the second quarter of 2003. Earnings per share from continuing operations rose 19% to $0.56 per share versus $0.47 in the same period last year. This was on 4% more diluted shares outstanding.

Second-quarter 2004 sales increased 7% to $682.3 million from $640.3 million in the second quarter of 2003. New vehicle sales increased 10%, used vehicle sales decreased 4%, parts/service sales increased 18%, and finance/insurance sales increased 10%.

Sidney B. DeBoer, Lithia's Chairman and Chief Executive Officer, commented, "Lithia's second-quarter performance resulted from overall sales growth, margin improvements in all business lines, and strength in the parts and service business."

"Lithia continues to fully integrate each store on the day of acquisition and we have been successful in our efforts to standardize and apply common operating systems across our entire store network. The benefits of this model are apparent in our ability to control and even increase margins in a volatile vehicle sales environment where margins are declining for many auto retailers. Our new and used vehicle gross margins increased 30 and 70 basis points, respectively, for the quarter as compared to the same period last year. Service and Parts gross margins improved 190 basis points for the quarter. A focus on service-advisor training and margin improvements in the wholesale parts business have led to increases in the parts and service business. Our operating margin for the quarter improved 50 basis points to 3.6%. Lithia has experienced year-over-year operating margin improvements for 4 consecutive quarters."

"Total retail same-store sales for the quarter declined 5.3%. We faced a difficult comparison of 5.7% growth in the same period last year. For the first six months, total retail same-store sales have declined 2.0%. Total retail same-store gross profits for the first six months are positive due to increased gross margins," concluded Mr. DeBoer.

For the six-month period ending June 30, 2004, Lithia's net earnings from continuing operations rose 42% to $18.3 million as compared to $12.9 million in the same period last year. Earnings per share rose 37% to $0.96 per share versus $0.70 in the same period last year. This was on 4% more diluted shares outstanding.

For the first six months, sales increased 10% to $1.32 billion from $1.20 billion in the same period last year. New vehicle sales increased 12%, used vehicle sales increased 3%, parts/service sales increased 20%, and finance/insurance sales increased 12%.

Jeffrey B. DeBoer, Senior Vice President and CFO, added, "In the second quarter, Lithia completed two acquisitions: Chevrolet of Anchorage and Chevrolet of Wasilla, Alaska. These stores have combined annualized sales of approximately $125 million. We now have five stores in the major Alaskan markets, which have been very favorable for Lithia. More recently in July, we acquired a Toyota store in Odessa Texas with approximately $20 million in annualized sales. So far this year we have completed acquisitions with approximately $240 million in annualized sales. Over the past 12 months, we have acquired $395 million in annualized sales, which represents approximately 16% growth on our total revenues for the same period. We will continue to make acquisitions throughout the rest of the year."

"Finally, our annual guidance for 2004 is from $2.11 - $2.16 per share. We expect third-quarter earnings per share in the range of $0.68 to $0.70," concluded Jeffrey B. DeBoer.

Conference Call Information

Lithia Motors will be providing more detailed information on the results for the second quarter 2004 in its conference call scheduled for 11 a.m. PDT today. The call can be accessed live by calling 973-582-2700. To listen to a live webcast or hear a replay, log-on to: www.lithia.com -- go to Investor Relations -- and click on the Live Webcast icon.

About Lithia

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 24 brands of new vehicles and operates 83 stores and 152 franchises in 12 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 95,255 new and used vehicles and had $2.51 billion in total revenue in 2003.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of the "Safe-Harbor" provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors, including, without limitation, economic conditions, acquisition risk factors and others set forth from time to time in the company's filings with the SEC. Specific risks in this press release include the benefits of Lithia's operating model, anticipated revenues of recently acquired stores, ability to complete additional acquisitions in 2004 and projected third-quarter and full-year 2004 earnings-per-share guidance, which are subject to potential changes in accounting standards.

Additional Information

For additional information on Lithia Motors, contact: Jeff DeBoer, Senior VP and Chief Financial Officer, 541-776-6868 (E-mail: invest@lithia.com), or Dan Retzlaff, Director, Investor Relations, at 541-776-6819 (dretzlaff@lithia.com), or log on to: www.lithia.com -- go to About Lithia -- Investor Relations.


LITHIA MOTORS, INC.
(In Thousands except per-share and unit data)

Unaudited                     Three Months Ended
---------                          June 30,
                                ---------------  $ Increase % Increase
                                2004       2003  (Decrease) (Decrease)
                                ----       ----  ---------- ----------
New Vehicle Sales           $ 400,217  $ 363,845  $ 36,372     10.0%
Used Vehicle Sales            184,186    191,092    (6,906)    (3.6)
Service, Body & Parts Sales    71,753     61,032    10,721     17.6
Finance & Insurance            24,744     22,478     2,266     10.1
Fleet & Other Revenues          1,367      1,865      (498)   (26.7)
                            ---------  ---------  ---------  ---------
Total Revenues                682,267    640,312    41,955      6.6
Cost of Sales                 566,328    538,573    27,755      5.2
                            ---------  ---------  ---------  ---------
Gross Profit                  115,939    101,739    14,200     14.0
SG&A Expense                   88,565     79,585     8,980     11.3
Depreciation/Amortization       3,089      2,254       835     37.0
                            ---------  ---------  ---------  ---------
Income from Operations         24,285     19,900     4,385     22.0
Flooring Interest Expense      (4,123)    (3,672)      451     12.3
Other Interest Expense         (2,157)    (1,564)      593     37.9
Other Expense, net               (358)      (255)      103     40.4
                            ---------  ---------  ---------  ---------
Income from continuing
 operations before income 
 taxes                         17,647     14,409     3,238     22.5
Income Tax Expense              6,882      5,808     1,074     18.5
Income Tax Rate                  39.0%      40.3%
Net Income from continuing
 ops.                          10,765      8,601     2,164     25.2
                            ---------  ---------  ---------  ---------
Income (Loss) from
 discontinued operations, 
 net of income taxes               75        (82)      157
Net Income                  $  10,840  $   8,519  $  2,321     27.2%
                            =========  =========  =========  =========
Diluted Net income per
 share:
   Continuing Operations    $    0.56  $    0.47  $   0.09     19.1%
   Discontinued Operations       0.01      (0.01)
                            ---------  ---------
   Net Income               $    0.57  $    0.46  $   0.11     23.9%
                            =========  =========  =========  =========
   Diluted Shares Outstanding  19,142     18,379       763      4.2%


Unit Sales:                     2004       2003
-----------                     ----       ----
New Vehicle                    14,398     13,720       678      4.9%
Used -- Retail Vehicle         10,253     10,792      (539)    (5.0)
Used -- Wholesale               5,720      6,794    (1,074)   (15.8)
Total Units Sold               30,371     31,306      (935)    (3.0)

Average Selling Price:
----------------------
New Vehicle                 $  27,797  $  26,519  $  1,278      4.8%
Used -- Retail Vehicle         14,977     14,699       278      1.9
Used -- Wholesale               5,354      4,778       576     12.1

Key Financial Data:
-------------------
Gross Profit Margin              17.0%      15.9%
SG&A as a % of Gross Profit      76.4%      78.2%
Operating Margin                  3.6%       3.1%
Pre-Tax Margin                    2.6%       2.3%
Total Retail Same-Store Sales   (5.3)%       5.7%


LITHIA MOTORS, INC.
(In Thousands except per-share and unit data)

Unaudited                      Six Months Ended
---------                           June 30,
                                ---------------  $ Increase % Increase
                                2004       2003  (Decrease) (Decrease)
                                ----       ----  ---------- ----------

New Vehicle Sales          $  753,818 $  672,339 $  81,479     12.1%
Used Vehicle Sales            374,092    363,188    10,904      3.0
Service, Body & Parts Sales   141,179    117,517    23,662     20.1
Finance & Insurance            48,129     42,888     5,241     12.2
Fleet & Other Revenues          2,898      3,940    (1,042)   (26.4)
                            ---------  ---------  ---------  ---------
Total Revenues              1,320,116  1,199,872   120,244     10.0
Cost of Sales               1,097,943  1,009,646    88,297      8.7
                            ---------  ---------  ---------  ---------
Gross Profit                  222,173    190,226    31,947     16.8
SG&A Expense                  173,752    153,814    19,938     13.0
Depreciation/Amortization       6,043      4,385     1,658     37.8
                            ---------  ---------  ---------  ---------
Income from Operations         42,378     32,027    10,351     32.3
Flooring Interest Expense      (7,739)    (7,218)      521      7.2
Other Interest Expense         (3,897)    (2,952)      945     32.0
Other Expense, net               (697)      (402)      295     73.4
                            ---------  ---------  ---------  ---------
Income from continuing
 operations before income 
 taxes                         30,045     21,455     8,590     40.0
Income Tax Expense             11,718      8,539     3,179     37.2
Income Tax Rate                  39.0%      39.8%
Net Income from continuing
 ops.                          18,327     12,916     5,411     41.9
                            ---------  ---------  ---------  ---------
Income (Loss) from
 discontinued operations, 
 net of income taxes               (8)      (232)      224     96.6
Net Income                 $   18,319 $   12,684 $   5,635     44.4%
                            =========  =========  =========  =========
Diluted Net income per
 share:
   Continuing Operations   $     0.96 $     0.70 $    0.26     37.1%
   Discontinued Operations          0      (0.01)
                            ---------  ---------
   Net Income              $     0.96 $     0.69 $    0.27     39.1%
                            =========  =========  =========  =========
   Diluted Shares Outstanding  19,127     18,326       801      4.4%


Unit Sales:                     2004       2003
-----------                     ----       ----
New Vehicle                    27,243     25,730     1,513      5.9%
Used -- Retail Vehicle         21,030     20,544       486      2.4
Used -- Wholesale              11,807     12,941    (1,134)    (8.8)
Total Units Sold               60,080     59,215       865      1.5

Average Selling Price:
----------------------
New Vehicle                $   27,670 $   26,131 $   1,539      5.9%
Used -- Retail Vehicle         14,801     14,603       198      1.4
Used -- Wholesale               5,320      4,882       438      9.0

Key Financial Data:
-------------------
Gross Profit Margin              16.8%      15.9%
SG&A as a % of Gross Profit      78.2%      80.9%
Operating Margin                  3.2%       2.7%
Pre-Tax Margin                    2.3%       1.8%
Total Retail Same-Store Sales   (2.0)%       3.3%


Balance Sheet Highlights (Dollars in Thousands)

                                June 30, 2004     December 31, 2003
                                -------------     -----------------
                                  Unaudited
                                  ---------
Cash & Cash Equivalents          $    9,971         $   74,408
   Trade Receivables (a)             84,266             86,908
   Inventory                        604,449            445,281
   Assets Held for Sale              16,537             20,408
   Other Current Assets              12,919              9,932
                                  ----------         ----------  
Total Current Assets                728,142            636,937

Real Estate, net                    195,389            164,676
Equipment & Leases, net              71,476             62,637
Goodwill, net                       233,500            207,027
Other Assets                         44,639             31,505
                                  ----------         ----------
     Total Assets                $1,273,146         $1,102,782
                                  ==========         ==========

   Floorplan Notes Payable       $  514,750         $  378,961
   Liabilities Held for Sale          3,292             13,045
   Other Current Liabilities         82,607             84,865
                                  ----------         ----------
Total Current Liabilities           600,649            476,871

Used Vehicle Flooring                     0             56,267
Real Estate Debt                    112,364             80,159
Other Long-Term Debt                136,607             98,308
Other Liabilities                    41,428             32,251
                                  ----------         ----------

Total Liabilities                   891,048            743,856
                                  ----------         ----------

Shareholders' Equity                382,098            358,926
                                  ----------         ----------

     Total Liabilities &
     Shareholders' Equity        $1,273,146         $1,102,782
                                  ==========         ==========


    (a) Includes contracts-in-transit of $40,698 and $44,709 for 2004
        and 2003 respectively.


Other Balance Sheet Data (Dollars in Thousands)

Current Ratio                          1.2x               1.3x
LT Debt/Total Cap. (Excludes
 Used Vehicle Flooring)                 39%                33%
Working Capital                    $127,493           $160,066