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Rush Enterprises, Inc. Reports Second Quarter Results; Earnings Per Share Increases to $0.26 Compared to $0.15 in 2003

SAN ANTONIO--July 20, 2004--Rush Enterprises, Inc. , whose operations include the largest network of Peterbilt heavy-duty truck dealerships in North America and a John Deere construction equipment dealership in Houston, Texas, today announced results for the second quarter ended June 30, 2004.

In the second quarter, the Company's gross revenues totaled $267.2 million, a 38.2% increase from gross revenues of $193.3 million reported for the second quarter ended June 30, 2003. Net income was $4.1 million, or $0.26 per diluted share, during the second quarter of 2004 compared to $2.2 million, or $0.15 per diluted share, in the second quarter of 2003. Income from continuing operations was $4.1 million, or $0.25 per diluted share, during the second quarter of 2004 compared to $2.3 million, or $0.16 per diluted share in the second quarter of 2003.

The Company's truck segment recorded revenues of $253.3 million in the second quarter of 2004, compared to $179.3 million in the second quarter of 2003. The Company delivered 1,283 new heavy-duty trucks, 433 medium-duty trucks and 647 used trucks during the second quarter of 2004, compared to 755 new heavy-duty trucks, 211 medium-duty trucks and 588 used trucks for the same period in 2003. Parts, service and body shop sales increased 12.2% from $60.0 million in the second quarter of 2003 to $67.3 million in the second quarter of 2004.

The Company's construction equipment segment recorded revenues of $11.5 million in the second quarter of 2004, compared to $12.0 million in the second quarter of 2003. Revenue generated from the sale of new construction equipment units remained flat in the second quarter of 2004 compared to the second quarter of 2003, while revenue generated from the sale of used construction equipment units decreased approximately 41% in the second quarter of 2004 compared to the second quarter of 2003. Parts, service and body shop sales for the second quarter of 2004 were $3.4 million compared to $3.1 million in the second quarter of 2003. Pretax income from the construction equipment segment increased from $0.6 million for the second quarter of 2003 to $0.8 million in the second quarter of 2004.

In announcing the results, W. Marvin Rush, Chairman and Chief Executive Officer of Rush Enterprises, said, "Obviously we are very happy with our performance in the second quarter of 2004. Our prediction of strong demand for both heavy and medium-duty trucks has proven to be accurate as indicated by the numbers we are reporting today. Manufacturer and component suppliers expect demand for trucks to continue to increase through at least 2006."

Mr. Rush continued, "The continued upward market trend and Rush's improving absorption rates should continue to directly correspond to an improving bottom line for the Company."

Conference Call

Rush Enterprises will host a conference call to review its second quarter results on July 21, 2004 at 10 a.m. EST/9 a.m. CST. The call can be heard live by dialing 800-901-5247 (US) or 617-786-4501 (International) and entering the passcode 38844206, or via the web on the 'Events' section of the Company's website at www.RushEnterprises.com, or at www.fulldisclosure.com, or www.streetevents.com. For those who cannot listen to the live broadcast, the Webcast and audio replay will be available until August 12, 2004 by dialing 888-286-8010 (US) or 617-801-6888 (International) and entering the passcode 26410412.

About Rush Enterprises

Rush Enterprises operates the largest network of Peterbilt heavy-duty truck dealerships in North America and a John Deere construction equipment dealership in Houston, Texas. Its current operations include a network of dealerships located in Texas, California, Oklahoma, Colorado, Arizona, New Mexico, Alabama and Florida. These dealerships provide an integrated, one-stop source for the retail sale of new and used heavy-duty and medium-duty trucks and construction equipment; aftermarket parts, service and body shop facilities; and a wide array of financial services, including the financing of truck and equipment sales, insurance products and leasing and rentals.


               RUSH ENTERPRISES, INC., AND SUBSIDIARIES
                      CONSOLIDATED BALANCE SHEETS
                  JUNE 30, 2004 AND DECEMBER 31, 2003
          (In Thousands, Except Shares and Per Share Amounts)

                                            June 30,     December 31,
                                              2004          2003
                                           (Unaudited)    (Audited)
                                          ------------- --------------
ASSETS
------
CURRENT ASSETS:
 Cash and cash equivalents                     $33,977        $34,389
 Accounts receivable, net                       38,399         24,492
 Inventories                                   135,878        137,423
 Assets held for sale                            9,060          8,824
 Prepaid expenses and other                      1,591          1,122
 Deferred income taxes                           2,811          2,863
                                          ------------- --------------

                     Total current assets      221,716        209,113

PROPERTY AND EQUIPMENT, net                    120,862        114,477

OTHER ASSETS, net                               44,440         43,288
                                          ------------- --------------

                     Total assets             $387,018       $366,878
                                          ============= ==============

LIABILITIES AND SHAREHOLDERS' EQUITY
------------------------------------

CURRENT LIABILITIES:
 Floor plan notes payable                     $117,865       $108,235
 Current maturities of long-term debt           22,655         23,767
 Advances outstanding under lines of
  credit                                        17,560         17,732
 Trade accounts payable                         16,332         16,170
 Accrued expenses                               28,260         29,096
                                          ------------- --------------
                     Total current
                      liabilities              202,672        195,000

LONG-TERM DEBT, net of current maturities       64,930         66,261

DEFERRED INCOME TAXES, net                      17,474         16,911

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
 Preferred stock, par value $.01 per
  share; 1,000 shares authorized; 0 shares
  outstanding in 2003 and 2004                       -              -
 Common stock, par value $.01 per share;
  50,000,000 shares authorized; 14,042,304
  shares outstanding in 2003 and
  14,984,824 shares outstanding in 2004            149            140
 Additional paid-in capital                     46,281         39,337
 Retained earnings                              55,512         49,229
                                          ------------- --------------

                     Total shareholders'
                      equity                   101,942         88,706
                                          ------------- --------------

                     Total liabilities and
                      shareholders' equity    $387,018       $366,878
                                          ============= ==============

               RUSH ENTERPRISES, INC., AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF INCOME
               (In Thousands, Except Per Share Amounts)
                              (Unaudited)

                               Three months ended   Six months ended
                                    June 30,            June 30,
                               ------------------- -------------------
                                 2004      2003      2004      2003
                               --------- --------- --------- ---------
REVENUES:
 New and used truck sales      $177,456  $111,628  $323,724  $202,846
 Parts and service               72,328    64,371   139,333   119,082
 Construction equipment sales     7,835     8,519    15,378    14,176
 Lease and rental                 6,805     6,319    13,476    12,443
 Finance and insurance            2,058     1,563     3,781     2,931
 Other                              697       859     1,371     1,397
                               --------- --------- --------- ---------

             Total revenues     267,179   193,259   497,063   352,875

COST OF PRODUCTS SOLD           221,592   154,840   410,065   280,282
                               --------- --------- --------- ---------

GROSS PROFIT                     45,587    38,419    86,998    72,593

SELLING, GENERAL AND
 ADMINISTRATIVE                  34,993    30,854    69,587    59,943

DEPRECIATION AND AMORTIZATION     2,280     2,252     4,476     4,442
                               --------- --------- --------- ---------

OPERATING INCOME                  8,314     5,313    12,935     8,208

INTEREST EXPENSE, NET             1,536     1,613     3,083     3,161

GAIN ON SALE OF ASSETS               29       191       459       299
                               --------- --------- --------- ---------

INCOME FROM CONTINUING
 OPERATIONS BEFORE INCOME TAXES   6,807     3,891    10,311     5,346

PROVISION FOR INCOME TAXES        2,723     1,557     4,125     2,139
                               --------- --------- --------- ---------

INCOME FROM CONTINUING
 OPERATIONS                       4,084     2,334     6,186     3,207

GAIN (LOSS) FROM DISCONTINUED
 OPERATIONS, NET                     44      (100)       97      (647)
                               --------- --------- --------- ---------

NET INCOME                       $4,128    $2,234    $6,283    $2,560
                               ========= ========= ========= =========

EARNINGS PER COMMON SHARE -
 BASIC
   Income from continuing
    operations                     $.27      $.17      $.41      $.23
                               ========= ========= ========= =========
   Net income                      $.28      $.16      $.42      $.18
                               ========= ========= ========= =========

EARNINGS PER COMMON SHARE -
 DILUTED
   Income from continuing
    operations                     $.25      $.16      $.39      $.22
                               ========= ========= ========= =========
   Net income                      $.26      $.15      $.40      $.18
                               ========= ========= ========= =========

   Weighted average shares
    outstanding:

       Basic                     14,985    14,004    14,985    14,004
                               ========= ========= ========= =========

       Diluted                   16,177    14,583    15,802    14,468
                               ========= ========= ========= =========