i-Vantage Announces New Strategic Partner to Offer Offshore Solutions to the Automotive Industry; AutomotiveFocus to Leverage its Industry Expertise to Introduce InServe Solution

BOSTON--July 19, 2004--i-Vantage, a leading business expansion enabler, today announced that the Company has partnered with AutomotiveFocus, a leading provider of knowledge based, high-value strategic marketing services for the Automotive Industry, to provide cost-effective offshore services. AutomotiveFocus is the only company in its industry providing i-Vantage's unique InServe Solution that allows companies to easily open and scale subsidiaries in India, without requiring a substantial initial capital commitment.

"Any automotive related company looking to outsource any of its support services, such as a call center, or who regularly performs in-house IT support and software development, should evaluate i-Vantage's unique InServe model," said Tom Adams, managing partner of AutomotiveFocus. "In recent months we've seen a marked increase in the number of companies considering an outsourcing solution. The InServe solution is the only one we have seen that allows companies to retain control of their assets and intellectual property, providing the highest level of security, which is key in the highly competitive automotive industry. In addition, companies are able to start with small facilities initially and organically grow them as their needs grow."

Global InServe enables companies to reduce operational costs while eliminating the traditional challenges associated with deploying and running an offshore operation. In addition, InServe accelerates speed to market and provides a competitive advantage in today's global marketplace. Through the creation of their own subsidiary, i-Vantage customers enjoy much greater access to and security of their intellectual property and proprietary information. i-Vantage operates InServe facilities in Hyderabad and Kolkata.

"Through AutomotiveFocus, companies in the Automotive Industry will be able to leverage our solutions to add new services, expand operations and reduce costs," said Amit Maheshwari, CEO of i-Vantage. "At i-Vantage we are always looking to partner with companies like AutomotiveFocus, who can help us bring Global InServe to a new market. We choose partners who are truly client focused and Best-in-Class in offering unique and value-added products and services to their respective clients."

About AutomotiveFocus

AutomotiveFocus (www.automotivefocus.com) provides knowledge based, high-value marketing services to leading automotive Original Equipment Manufacturers (OEMs), Tier One and Two suppliers, as well as up and coming innovative allied companies who need assistance in realizing their visions and business goals. AutomotiveFocus mobilizes the right people, skills, alliances, strategies and technologies to fit their chosen clients' needs: from strategy work to program integration delivery, to owning, administering, managing and improving critical business processes and services over time for improved business operations. Ultimately, the company is focused on co-partnering with their clients to create new, smarter value-focused ways of doing business to benefit all stakeholders and improve their Brand Power.

About i-Vantage

i-Vantage, Inc. is a Cambridge, MA based consulting company focused on helping customers leverage the "global village" for 24*7 cross boundary innovation, enhanced scalability and attractive economics. i-Vantage differentiates itself by providing an alternative to traditional offshore outsourcing. i-Vantage believes that U.S. and European companies can better leverage the offshore model by setting up their own shop there (known as the "do-it-yourself" model). Hence, it helps companies leverage offshore resources by helping them plan, create and manage their own offshore-based Global Delivery Centers (GDCs). i-Vantage's main customer segments are technology and software companies, business process outsourcers and IT consulting companies.