Hertz and SIRIUS Expand SIRIUS Service in the Prestige and Luxury Lines
NEW YORK, July 15 -- SIRIUS , the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, and The Hertz Corporation today announced that they have expanded the availability of SIRIUS satellite radio service in Hertz's Prestige and Luxury vehicle models.
This month, Hertz will begin offering complimentary SIRIUS Satellite Radio, along with its current offering of the NeverLost In-Car Navigation system, in the Lincoln LS and Navigator within the Prestige vehicle category. Later this year, complimentary SIRIUS service will be expanded into the other Prestige vehicle lines, as factory-installed radios become available in Volvo, Jaguar, and Range Rover vehicles that also have NeverLost installed.
"We are very excited to announce this expansion of our program with Hertz," said Doug Wilsterman, Senior VP of Automotive OEM for SIRIUS. "Based on the success of this program, thousands of additional Hertz customers at 53 airport locations around the country will be able to experience the over 120 channels of commercial-free music, news, weather, traffic, information, entertainment and sports programming, including live broadcasts of NFL games, that SIRIUS offers."
"We've had very positive customer feedback since our nationwide SIRIUS launch early last year," said Brian Kennedy, Executive Vice President, Sales and Marketing for Hertz. "We believe the time is right to give our customers in the Prestige Line of vehicles, complimentary SIRIUS and In-Car Navigation together, and complementary SIRIUS in the Luxury Line of vehicles. Many Hertz customers have asked us to offer both NeverLost and SIRIUS Satellite Radio in their rental vehicle, and we are pleased to be able to provide both services simultaneously."
About SIRIUS
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack, Advance Auto Parts and DISH Network outlets.
SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep(R), Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies -- Penske Auto Group, United Auto Group and Penske Trucking -- are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on http://www.sirius.com/ to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.