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2005 Dodge Dakota Pricing


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Brand Unleashes Lowest-priced V-8-powered Truck in the Marketplace

- All-new 2005 Dodge Dakota with V-8 Power and Four Doors has MSRP of $25,180 - Dodge introduces all-new V-8 model priced $935 below last year's starting price

WINDSOR, ON, July 15, 2004; Increase the V-8 power offerings, add an all-new design, decrease the price and you have Dodge's formula for a market leader.

Dodge announced pricing today for its all-new 2005 Dodge Dakota, the largest, most powerful and most capable mid-size pickup in the market. With a Manufacturer's Suggested Retail Price (MSRP) of $25,180, the all-new 2005 Dodge Dakota is the lowest-priced truck with a V-8 engine in the marketplace. The all-new 2005 Dodge Dakota delivers full-size pickup styling, feel and power with the only V-8 in its class and best-in-class torque, horsepower and towing. The Dakota can be equipped with the choice of three engines: the 3.7-litre Magnum V-6, the 4.7-litre Magnum V-8 and the 4.7-litre High Output Magnum V-8. The all-new 2005 Dodge Dakota arrives in showrooms this fall.

"We are expanding our presence in the truck market by bringing in an all-new Dodge Dakota. We want to grow our truck business and we have two bold and capable trucks, the Ram and the Dakota, to do that," said Ron Smith, Vice President, Marketing, DaimlerChrysler Canada. "The Dodge Dakota equipped with a V-8 engine has helped it be the best-selling mid-size truck in Canada for the past six years and we intend to keep the momentum going."

	    2005 Dodge Dakota ST
	    --------------------

The gateway to the mid-size pickup segment, the Dodge Dakota ST comes standard with 16-inch wheels and an all-new six-speed Getrag manual transmission (late availability) paired with the powerful 3.7-litre Magnum V-6 rated at 210 horsepower and 235 lb.-ft. of torque. The 4.7-litre V-8 Magnum engine which is rated at 230 horsepower and 290 lb.-ft. of torque is also available.

Available features include tilt steering wheel, cruise control, UConnect(TM) hands-free communication (late availability), dual rear seats, sliding rear window, trailer tow package, four-wheel ABS, and two-row side curtain airbags. Dodge Dakota will also be the first mid-size pickup to offer heated cloth seats.

Following are prices for the 2005 Dodge Dakota ST. All prices do not include $950 for destination.

	    Dodge Dakota ST Club Cab 2WD $24,505
	    Dodge Dakota V-8 ST Club Cab 2WD $25,180
	    Dodge Dakota ST Club Cab 4WD $28,075
	    Dodge Dakota ST Quad Cab 2WD $26,970
	    Dodge Dakota ST Quad Cab 4WD $30,725

	    2005 Dodge Dakota SLT
	    ---------------------

Dodge Dakota SLT comes standard with a powerful 3.7-litre Magnum V-6 engine rated at 210 horsepower and 235 lb.-ft. of torque. Other available engines include the 4.7-litre V-8 Magnum which is rated at 230 horsepower and 290 lb.-ft. of torque and the 4.7-litre High Output Magnum V-8 (late availability), which is rated at 250-plus horsepower and 300-plus lb.-ft. of torque.

Dodge Dakota SLT comes standard with tilt steering, cruise control, 16-inch aluminum wheels, fog lamps, dual rear seats, and power windows, locks and mirrors. Available features include 17-inch chrome clad aluminum wheels, power seats, overhead console, Infinity(R) six-speaker 288-watt premium sound system, six-disc CD changer, UConnect hands-free communication (late availability), sliding rear window, trailer tow package, four-wheel ABS, a class-exclusive two-speed full-time transfer case, and two-row side curtain airbags. Dakota will also be the first mid-size pickup to offer heated cloth seats.

Following are prices for the 2005 Dodge Dakota SLT. All prices do not include $950 for destination.

	    Dodge Dakota SLT Club Cab 2WD $26,725
	    Dodge Dakota SLT Club Cab 4WD $30,355
	    Dodge Dakota SLT Quad Cab 2WD $29,080
	    Dodge Dakota SLT Quad Cab 4WD $32,835

	    2005 Dodge Dakota Laramie
	    -------------------------

The ultimate Dakota, Dodge Dakota Laramie comes standard with a powerful 4.7-litre Magnum V-8 engine rated at 230 horsepower and 290 lb.-ft. of torque. The 4.7-litre High Output Magnum V-8, which is rated at 250-plus horsepower and 300-plus lb.-ft. of torque is also available.

The 2005 Dodge Dakota Laramie comes loaded with standard features including an Infinity six-speaker 288-watt premium sound system, six-disc CD changer, 17-inch chrome clad aluminum wheels, OWL all-season tires, tilt steering, cruise control, leather seats, fog lamps, dual rear seats, six-way leather power driver's seat, overhead console, leather-wrapped steering wheel with remote audio controls, and power windows, locks and mirrors.

Available features include sliding rear window, rear window defrost, four-wheel ABS, a class-exclusive two-speed full-time transfer case, two-row side curtain air bags, UConnect hands-free communication (late availability) and a trailer tow package.

Following are prices for the 2005 Dodge Dakota Laramie. All prices do not include $950 for destination.

	    Dodge Dakota Laramie Club Cab 2WD $33,000
	    Dodge Dakota Laramie Club Cab 4WD $36,645
	    Dodge Dakota Laramie Quad Cab 2WD $35,445
	    Dodge Dakota Laramie Quad Cab 4WD $39,215

	    2005 Dodge Dakota Warranty
	    --------------------------

The all-new 2005 Dodge Dakota includes a standard five-year/100,000 kilometre powertrain limited warranty and a three year/60,000 kilometre limited warranty. Dakota is built at the Warren Truck Assembly Plant in Warren, Mich.

	    Dodge Truck Leadership
	    ----------------------

Dodge has a 15 percent market share in the truck market and continues to haul the most leadership claims. Offering the only V-8 engine in the mid-size truck market, the all-new 2005 Dodge Dakota is the most powerful truck in its segment.

Dodge Ram 1500 with legendary HEMI(R) power is the most powerful mass production light-duty pickup on the market. Dodge Ram SRT-10 is the Guinness Book of World Records fastest production pickup ever. Dodge Ram Heavy Duty Cummins 600 is the strongest pickup on the market with 600 lb.-ft. of class-dominating torque. Dodge Ram Power Wagon is the most capable off-road production pickup ever created. And Dodge Ram SRT-10 Quad Cab is the fastest, most powerful four-door pickup in the market.

Additional information and news from DaimlerChrysler is available on the Internet at: www.media.daimlerchrysler.com