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Polaris Reports Record Sales and Earnings; Second Quarter 2004 Earnings Per Share up 15 Percent on a 12 Percent Sales Increase

MINNEAPOLIS--July 15, 2004--Polaris Industries Inc. :

Second Quarter Highlights:

-- 25th consecutive quarter of increased sales and earnings

-- Snowmobile sales grew 65%, ATV sales grew 7%, international sales grew 54%, and PG&A sales increased 11%

-- Improved earnings per share driven by higher sales, expanding gross margins of 80 basis points and a 59 percent increase in Financial Services income during the quarter

-- Repurchased 388,000 shares of common stock during the second quarter

-- Increasing and narrowing full year 2004 earnings guidance to $2.72 to $2.80 per diluted share, an 11% to 14% increase over 2003

Polaris Industries Inc. today reported record net income of $0.54 per diluted share for the second quarter ended June 30, 2004, a 15 percent increase over the prior year second quarter net income of $0.47 per diluted share. Higher sales volume primarily from snowmobiles, all-terrain vehicles (ATVs), parts, garments and accessories (PG&A) and International operations along with expanded gross margins and higher income from financial services contributed to the second quarter earnings increase. Reported net income for the second quarter 2004 was a record $24.4 million, a 16 percent increase over the prior year second quarter net income of $21.0 million. Sales for the second quarter 2004 totaled a record $422.3 million, up 12 percent from the prior year's second quarter sales of $377.1 million.

"We are anticipating balanced growth across the Company in 2004 and the second quarter continues that trend," said Tom Tiller, President and Chief Executive Officer. "All of our product lines experienced sales growth during the quarter which marks our 25th consecutive quarter of increased sales and earnings. Recent innovations and investments made in new product development have benefited the growth in sales and earnings during the second quarter. And later this month we expect to continue that trend with the largest new product launch in the history of the Company."

Six Month Results

For the six months ended June 30, 2004, Polaris reported a 16 percent increase in net income to $38.7 million and a 15 percent increase in earnings per share to $0.86 per diluted share compared to $33.4 million or $0.75 per diluted share in the first six months of 2003. Sales for the six months ended June 30, 2004 totaled $768.3 million, up 11 percent from $691.1 million in the comparable period of 2003.


(In millions except per share data)
----------------------------------------------------------------------
                           2nd Quarter ended     Year to date ended
                                June 30,               June 30,
----------------------------------------------------------------------
                          2004    2003   Change  2004    2003   Change
----------------------------------------------------------------------
Sales                    $422.3  $377.1     12% $768.3  $691.1     11%
----------------------------------------------------------------------
Operating income          $37.0   $31.5     18%  $59.2   $48.0     23%
----------------------------------------------------------------------
Net Income                $24.4   $21.0     16%  $38.7   $33.4     16%
----------------------------------------------------------------------
Earnings per share
 (diluted)                $0.54   $0.47     15%  $0.86   $0.75     15%
----------------------------------------------------------------------

ATV (all-terrain vehicle) sales growth accelerated over the first quarter 2004, increasing seven percent in the second quarter 2004 compared to last year's second quarter. The RANGER line of utility vehicles sales increased sharply during the second quarter while sales of Polaris ATVs outside of North America continued to grow, increasing 55 percent during the second quarter 2004 compared to the second quarter of 2003. Demand for the new Sportsman 700 EFI (electronic fuel injection) ATV continued to gain momentum during the quarter.

Sales of Parts, Garments and Accessories increased 11 percent during the second quarter 2004 over the second quarter 2003. All product lines experienced growth in PG&A during the quarter with snowmobiles and Victory motorcycles experiencing double digit growth. The PG&A business will continue to focus on accelerating innovation for accessories, maintaining high order fill rates and driving towards industry leading product and service quality.

Sales of Victory motorcycles increased three percent during the second quarter 2004 from last year's second quarter. For the six month period ended June 30, 2004, sales of Victory motorcycles increased 20 percent from the comparable period in 2003. The Victory Vegas and Kingpin continue to gain momentum in the market place in addition to the overall Victory name gaining acceptance as a viable and successful brand in the motorcycle industry.

Polaris' Personal Watercraft (PWC) sales increased three percent during the second quarter 2004 compared to the second quarter 2003. Sales of the new MSX 150 and MSX 110 four stoke PWC models are gaining momentum in the market. Sales of PWC for the year-to-date period ended June 30, 2004 increased 16 percent from the comparable period in 2003.

Snowmobile sales increased 65 percent during the second quarter 2004 compared to the second quarter 2003 due to lower dealer carryover inventory levels and more normal snowfall this past riding season.

Gross profit, as a percentage of sales, was 21.4 percent for the second quarter 2004, an improvement from 20.6 percent in the comparable quarter of 2003. The gross profit margin improvement for the quarter was generated from production efficiency gains and ongoing cost reduction efforts, as well as a sales mix benefit during the quarter. These improvements were offset somewhat by a higher level of sales promotional expenses required in the second quarter 2004 compared to the second quarter in the prior year.

For the second quarter 2004, operating expenses increased 19 percent to $60.6 million or 14.4 percent of sales compared to $50.9 million or 13.5 percent of sales for the second quarter 2003. Operating expenses increased for the quarter primarily due to the continuation of initiatives taken to accelerate the design, development and introduction of new products, as well as distribution network improvements and added expense and currency fluctuations related to the growing international subsidiaries. Research and development expenses increased 37 percent for the quarter as the Company has accelerated investment in the design and development of new products. Sales and marketing expenses increased 18 percent as Polaris continues to work towards upgrading the distribution network of nearly 2,000 dealers in North America in the area of sales, service, and merchandising.

Income from financial services increased 59 percent to $7.3 million in the second quarter 2004, up from $4.6 million in the second quarter 2003 primarily due to increased profitability generated from the retail credit portfolio as consumers utilized available retail financing options in greater numbers. Company sponsored promotional programs more closely tied to retail financing have driven an increase in the retail credit portfolio over the past number of quarters. The credit quality of the retail credit portfolio has remained stable and credit losses continue to be in line with expectations.

Financial position and cash flow

Net cash provided by operating activities totaled $38.7 million for the six months ended June 30, 2004 compared to net cash used for operating activities of $9.9 million in the first half of 2003. A reduction in cash required to fund factory inventory levels in the first half of 2004 compared to the first half of 2003 was the primary reason for the significant increase in net cash provided by operating activities during the first half of 2004. The Company's debt to total capital ratio was five percent at June 30, 2004, compared to 16 percent a year ago.

Share buyback continues

During the second quarter 2004 the Company repurchased and retired nearly 388,000 shares of its common stock at a cost of $16.8 million. Since inception of the share repurchase program in 1996, approximately 19.4 million shares have been repurchased at an average price of $21.52 per share. Under the current authorization of the Board of Directors, approximately 3.6 million shares of Polaris stock are available for repurchase.

Full Year 2004 Guidance Increased

Mr. Tiller, addressing Polaris' expectations for the second half of the year said, "Given the balanced growth we are experiencing in all our businesses this year and our high expectations related to the new products to be introduced later this month, we are increasing our previously announced sales growth guidance to eight to ten percent sales growth for the full year 2004 and are increasing and narrowing our full year 2004 earnings per share guidance from the previously announced range of $2.65 to $2.77 to the current range of $2.72 to $2.80 per diluted share, an eleven to fourteen percent increase over 2003. I feel confident we can deliver another record year in sales and earnings in 2004, the 50th anniversary year for Polaris."

Conference Call to be Held

Today at 9:00 AM CDT Polaris Industries Inc. will host its quarterly earnings conference call. The conference call is accessible by dialing 800-374-6475 in the U.S. and Canada, or 706-634-4928 for International calls or via the Investor Relations page of the Company's web site, www.polarisindustries.com. If listening to the web cast, please allow sufficient time to register and download the latest version of Real Player audio software. The conference call will be available for one week after the call by dialing 800-642-1687 in the U.S. and Canada, or 706-645-9291 for International calls and entering passcode 8217664, and for one month after the call on Polaris' web site.

50th Anniversary Celebration

2004 marks the 50th anniversary of Polaris Industries. A worldwide celebration will take place in St. Paul, Minnesota on July 24, 2004. Join us for "The Way Out Weekend" on July 24 at the Minnesota State Fairgrounds as we celebrate the past, preview the future, swing to headline entertainment and get interactive with exciting product displays. Visit polarisindustries.com or call 1-800-POLARIS for more information. We hope you can join us.

About Polaris

Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris homepage at www.polarisindustries.com.

With annual 2003 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), personal watercraft, Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is the recognized leader in the snowmobile industry; one of the largest manufacturers of ATVs in the world; and a leading manufacturer of personal watercraft. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, is rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Consumers can also purchase apparel and vehicle accessories anytime at www.polarisindustries.com.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Except for historical information contained herein, the matters set forth in this news release, including management's expectations regarding 2004 sales, shipments, net income and cash flow, are forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ materially from those forward-looking statements. Potential risks and uncertainties include such factors as product offerings, promotional activities and pricing strategies by competitors; warranty expenses; foreign currency exchange rate fluctuations; environmental and product safety regulatory activity; effects of weather; uninsured product liability claims; and overall economic conditions, including inflation and consumer confidence and spending. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the Company with the Securities and Exchange Commission.


                       POLARIS INDUSTRIES INC.
                  CONSOLIDATED STATEMENTS OF INCOME
               and Other Selected Financial Information
                (In Thousands, Except Per Share Data)
                              UNAUDITED


                       For Three Months          For Six Months
                        Ended June 30,           Ended June 30,
                        2004      2003           2004      2003
                      --------- ---------      --------- ---------
Sales                 $422,345  $377,135       $768,321  $691,060
Cost of Sales          332,009   299,362        601,309   548,680
                      --------- ---------      --------- ---------
     Gross profit       90,336    77,773        167,012   142,380
Operating expenses
     Selling and
      marketing         24,835    20,980         54,419    46,241
     Research and
      development       16,499    12,067         30,989    23,382
     General and
      administrative    19,276    17,840         37,769    33,694
                      --------- ---------      --------- ---------
          Total
           operating
           expenses     60,610    50,887        123,177   103,317

Income from financial
 services                7,252     4,565         15,388     8,938
                      --------- ---------      --------- ---------
          Operating
           Income       36,978    31,451         59,223    48,001

Non-operating Expense
 (Income):
     Interest expense      623       845          1,147     1,442
     Other income,
      net                  (17)     (492)           354    (2,953)
                      --------- ---------      --------- ---------
          Income
           before
           income
           taxes        36,372    31,098         57,722    49,512

Provision for Income
 Taxes                  12,003    10,106         19,048    16,091
                      --------- ---------      --------- ---------

          Net Income   $24,369   $20,992        $38,674   $33,421
                      ========= =========      ========= =========
Net Income Per Share
          Basic          $0.58     $0.49          $0.91     $0.78
                      ========= =========      ========= =========
          Diluted        $0.54     $0.47          $0.86     $0.75
                      ========= =========      ========= =========

Weighted average
 shares outstanding:
          Basic         42,181    42,830         42,376    43,070
                      ========= =========      ========= =========
          Diluted       44,968    44,544         45,108    44,761
                      ========= =========      ========= =========

Selected Balance
 Sheet Data
----------------           June 30,
                        2004      2003
                      --------- ---------
Cash and cash
 equivalents           $38,836   $11,825
Trade receivables
 (net)                 $68,009   $46,050
Inventories (net)     $200,843  $229,471
Total assets          $663,294  $622,043
Accounts payable       $88,118  $101,399
Borrowings under
 credit agreement      $18,001   $47,014
Shareholders' equity  $317,084  $251,869

Business Unit
 Information              Second Quarter         For the Six Months
-------------              Ended June 30,           Ended June 30,
                                            %                       %
                        2004      2003     chg   2004      2003    chg
Snowmobiles            $48,751   $29,610   65%  $62,073   $37,742  64%
All-Terrain Vehicles   266,710   248,277    7%  504,564   479,361   5%
Personal Watercraft     27,717    26,834    3%   44,696    38,465  16%
Victory Motorcycles     17,856    17,274    3%   38,709    32,147  20%
Parts, Garments &
 Accessories            61,311    55,140   11%  118,279   103,345  14%
                      --------- --------- ---- --------- -------------
Total Sales           $422,345  $377,135   12% $768,321  $691,060  11%
                      ========= ========= ==== ========= =============