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Carroll Shelby to Introduce Shelby Ford Expedition at SEMA

Carroll Shelby and Ford Collaborate Once Again to Debut New Concept Vehicle

LOS ANGELES, July 13 -- Carroll Shelby International, Inc. (BULLETIN BOARD: CSBI) announced today that it will unveil a limited edition Shelby Ford Expedition concept vehicle at the 2004 Specialty Equipment Market Association (SEMA) Show in Las Vegas in November. This new Shelby SUV will provide a number of performance, handling and styling upgrades over the standard Ford Expedition model.

The Shelby Ford Expedition model will offer dynamically designed exterior body accents, graphics and ground-effects, enhanced interior styling and electronics package, high-performance tires mounted to the latest state of the art custom wheels, suspension and handling upgrades, and all driven by a Shelby tuned high performance engine package.

"This is another step in our continuing partnership with the Ford Motor Company to develop specialty niche performance products that promote the powerful Carroll Shelby tradition and heritage and we expect these products to generate significant revenues for our company," says John Luft, President of Carroll Shelby International, Inc.

"The Expedition is the first in a series of products and concepts we have on the drawing board," says company CEO Carroll Shelby. "Many of these concepts include new sports cars, pickups, and some exotic automotive products that we know will surprise and excite enthusiasts worldwide."

The production schedule, quantity and/or price for the Shelby Ford Expedition concept vehicle are yet to be determined.

About Carroll Shelby International, Inc.

Carroll Shelby International, Inc. is the parent company of Shelby Automobiles and Carroll Shelby Licensing.

Shelby Automobiles Inc. is manufacturing high performance Shelby vehicles under the guidance of the legendary Carroll Shelby and will be involved in prototype manufacturing, design and engineering projects; and plans to increase production and availability of these Shelby products through an expanded dealer network and direct sales under a license agreement with Carroll Shelby Licensing Inc. For more information, call 702/325-4851 or visit the company's web site at

Carroll Shelby Licensing Inc., founded in 1988, is the exclusive holder of automotive manufacturer and entrepreneur Carroll Shelby's trademarks and vehicle design rights, which include some of the world's most famous muscle cars and high-performance vehicles, including the car that brought home to the U.S. it's first and only FIA World Manufacturers Championship in 1965, the famous Shelby Cobra Daytona Coupe. It also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For additional information about the company or licensing opportunities, call (310) 914-1843, or fax (310) 914-1853 or write to Carroll Shelby Licensing, Inc., 11150 West Olympic Boulevard, Suite 1050, Los Angeles, CA 90064 or visit