Lithia Motors Second Quarter 2004 Earnings and Conference Call Scheduled for July 22, 2004

MEDFORD, Ore.--July 6, 2004--Lithia Motors, Inc. today announced that its second quarter 2004 earnings will be released on Thursday, July 22, at 5 a.m., Pacific Time.

CONFERENCE CALL INFORMATION

A conference call to discuss the results for the second quarter 2004 will be on the same day at 11 a.m. PT, 12 p.m. MT, 1 p.m. CT and 2 p.m. ET.

HOW TO PARTICIPATE:

DOMESTIC AND INTERNATIONAL CALLS: 973-582-2700

Please call in at least 10 minutes prior to the beginning of the call.

To listen LIVE on our website or for REPLAY: Log-on to www.Lithia.com -- Go to Investor Relations -- and click on the Conference Call Icon.

The replay will be available at our website until October 15, 2004.

A playback of the conference call will be available on July 22, one hour after completion of the call, and will be available until July 29, 2004. The playback can be accessed by calling 973-341-3080 (access code: 4943599) or by visiting the Investor Relations section of the Lithia Motors website; www.Lithia.com.

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 82 stores and 151 franchises in 12 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 95,255 new and used vehicles and had $2.51 billion in total revenue in 2003.

For additional information on Lithia Motors, contact: Jeff DeBoer, Senior VP and Chief Financial Officer (541) 776-6868 (E-mail: invest@lithia.com) or Dan Retzlaff, Director Investor Relations at (541) 776-6819 or log-on to: www.lithia.com - go to About Lithia - Investor Relations