Spike TV and HDNet To Broadcast Edgy Trans-Am on the Tarmac

SPIKE TV AND HDNET TO BROADCAST TRANS-AM ON THE TARMAC

CLEVELAND (July 1, 2004) ‹ The Trans-Am on the Tarmac, Round 4 of the 2004
Motorock Trans-Am Series championship, will be broadcast on Spike TV with
expanded coverage on HDNet. The race is part of the U.S. Bank Presents the
Champ Car Grand Prix weekend and is scheduled for Friday, July 2 at 5 p.m.
EDT.

Spike TV, which also broadcasts the Champ Car World Series, has expanded its
2004 motorsports programming to include the Trans-Am on the Tarmac race on
tape-delayed basis in the popular ³Dangerous Curves² timeslot. The event
will air Sunday, July 11 at 1:30 p.m. on both the East and West Coasts. In
other areas, please check local listings for availability and times.

The race will also air LIVE on Friday, July 2 at 5 p.m. EDT on the rapidly
growing HDNet. HDNet is the first national television network broadcasting
all of its programming in 1080i HD, the highest-quality format of
high-definition television (HDTV). HDNet is available on most major cable
systems, as well as many satellite providers.

Veteran play-by-play announcer Rick Benjamin and color analyst Jon Beekhuis
will call the action from the booth, while veteran announcer Chris McClure
and Becky Gordon will handle pit-reporting duties. Betelgeuse Productions,
which also is responsible for the Champ Car World Series broadcasts, will
produce the Trans-Am show.

The Motorock Trans-Am Series features closed-fendered, production-based,
V-8-powered sports cars, competing on permanent road courses, and temporary
street and airport circuits throughout North America. The Trans-Am Series is
America¹s oldest continuously running road racing series and celebrates its
39th year of competition in 2004.

Spike TV, the first network for men, is available in 87 million homes and is
a division of MTV Networks. MTV Networks owns and operates the cable
television programming services: MTV, MTV2, Nickelodeon/Nick at Nite , TV
Land, VH1, CMT: Country Music Television, and Spike TV, as well as The
Digital Suite from MTV Networks, a package of thirteen digital services, all
of which are trademarks of MTV Networks. MTV Networks also operates and
offers joint ventures, licensing agreements and syndication deals whereby
its programming can be seen worldwide.

HDNet Produces and televises more hours of HDTV sports, news and
entertainment programming each week than any other network. HDNet is
available on Adelphia Communications, Charter Communications, DIRECTV, DISH
Network, Insight Communications, Mediacom Communications, Time Warner Cable
and several NCTC cable affiliate companies. HDTV provides the highest level
of digital broadcast quality available, delivering a crystal-clear
resolution in a widescreen 16:9 theater-like format (16 units wide by 9
units high, compared with the 4:3 format of standard television sets). All
HDNet original programming is HD-PVR compatible, allowing viewers to pause
and time-delay shows so that they can watch them when they want.