Kia Sales June 2004 Reach New Record for Second Consecutive Month

Sales Up 36% for the Month of June, 13.7% Year-to-Date

IRVINE, Calif., July 1 -- Kia Motors America (KMA) today announced a new monthly sales record for the second consecutive month with 27,636 units sold in June, up 36.0% over the same period last year. Kia sold 135,901 vehicles during the first six months of 2004, an increase of 13.7% compared to the first two quarters of 2003.

"We continue to move forward with great momentum generated by our expanded product lineup," said Peter Butterfield, Kia's president and chief executive officer. "Our Sedona minivan and Sorento mid-size SUV continue to attract customers looking for value, quality and five-star safety in these important market segments, and the Amanti large premium sedan is bringing new buyers to our showrooms and to our brand."

Kia's all-time record was highlighted by strong sales of the Optima mid- size sedan, the Sorento mid-size SUV, the sub-compact Rio, and a record month for the Sedona minivan. In fact, Sedona sales of 7,953 units represent its second monthly sales record in 2004, eclipsing the old mark (set in March 2004) by 13.8%.

"With the all-new LD Spectra now hitting its stride and the 2005 Spectra5 about to arrive in showrooms, we are on pace to reach our 11th year of record sales in 2004, just as we prepare to bring the Sportage compact SUV back to the market later this year," concluded Butterfield.

Kia Motors America is the U.S. sales, marketing and service arm of Kia Motors Corp. in Seoul, South Korea.

                    MONTH OF JUNE                 YEAR-TO-DATE

   Model          2004        2003              2004        2003
   Optima         4,284       3,294            24,422      15,115
   Rio            6,117       3,367            23,873      18,709
   Sedona         7,953       5,107            34,337      25,714
   Spectra        3,996       4,719            20,403      34,823
   Sportage           7          86                56       5,334
   Sorento        3,819       3,738            23,708      19,811
   Amanti         1,460         N/A             9,102         N/A

   Total         27,636      20,311           135,901     119,506