Nine is so Fine: Mazda's June 2004 Sales Up - Nine Straight Months of Sales Increases

IRVINE, Calif., July 1 -- Mazda North American Operations (MNAO) today reported sales of 26,962 vehicles in June -- a 6.1 percent increase versus the same period last year. Including June's results, Mazda has now posted nine consecutive months of sales increases year-over-year. On a year-to-date basis, sales of 140,536 represent an increase of 18.2 percent over 2003.

"As interest rates begin to rise and uncertainty over gasoline prices and world events continue, June saw the auto industry lift off the accelerator a little," said Jim O'Sullivan, president and CEO of Mazda North American Operations. "As the year goes on, though, we can see the road straightening out again, and it'll be full-speed ahead for the second half of the year."

June sales were led in volume by continued vibrant sales of the all-new MAZDA3 compact sedan and 5-door. With days' supply numbers remaining low, Mazda dealers are reporting that demand continues to outstrip supply. June sales of MAZDA3 were 9,082 units, bringing the year-to-date total to 41,972.

Also seeing strong sales were Mazda's "family" vehicles, the MPV minivan and MAZDA6 line of Sports Sedan, Sport Wagon and 5-Door. MPV registered 2,991 sales, up 16.4 percent for the month. MAZDA6 saw sales of 7,569 for the month of June, pushing year-to-date sales to 34,444 and showing an increase of 32.3 percent over 2003.

Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

                           Mazda Sales - June 2004

                               Month-To-Date             Year-To-Date

                           June    June      %      June     June      %
                           2004    2003   Change    2004     2003    Change

  Protege                     74   7,675   -99.0%    6,281   35,621  -82.4%

  Mazda3                   9,082       0    N/A     41,972        0   N/A

  626                          3      45   -93.3%       11    1,538  -99.3%

  Mazda6                   7,569   7,645    -1.0%   34,444   26,043   32.3%

  Millenia                     0      86  -100.0%       16    1,680  -99.0%

  Miata                      788   1,059   -25.6%    5,266    5,721   -8.0%

  RX8                      2,125      14    N/A     12,680       14   N/A

  MPV                      2,991   2,570    16.4%   13,702   14,184   -3.4%

  Mazda Truck                834   1,213   -31.2%    5,581    7,746  -27.9%

  Tribute                  3,496   5,099   -31.4%   20,583   26,373  -22.0%

  Total Vehicles

  CARS                    19,641  16,524    18.9%  100,670   70,617   42.6%

  TRUCKS                   7,321   8,882   -17.6%   39,866   48,303  -17.5%

  TOTAL                   26,962  25,406     6.1%  140,536  118,920   18.2%

  MEMO:

  IMPORT CAR              12,069   8,834    36.6%   66,215   43,036   53.9%
  IMPORT TRUCK             2,991   2,570    16.4%   13,702   14,184   -3.4%
  IMPORT TOTAL            15,060  11,404    32.1%   79,917   57,220   39.7%

  DOMESTIC CAR             7,572   7,690    -1.5%   34,455   27,581   24.9%
  DOMESTIC TRUCK           4,330   6,312   -31.4%   26,164   34,119  -23.3%
  DOMESTIC TOTALS         11,902  14,002   -15.0%   60,619   61,700   -1.8%