Best Western Busch Series Show Car on a Southern Course June 30 - July 16
Official Hotel of NASCAR Brings Its No. 99 Chevrolet to Georgia, Florida, Alabama, South Carolina, North Carolina
PHOENIX, June 28 -- The Best Western Busch Series Show Car will be making a series of pit stops throughout the South in the coming weeks as part of a five-state tour, bringing the excitement of NASCAR to the region.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030627/BESTWESTERNLOGO)
The No. 99 Best Western Chevrolet will be available for viewing by the general public at Welcome Centers near Savannah, GA (June 30); Jacksonville, FL (July 2); Pensacola, FL (July 9); Mobile, AL (July 10); and along Interstate 95 at the NC/SC state line (July 16). Viewing times at all Welcome Center locations will be from 10:30 a.m. to 4:30 p.m. each day.
The car will also be on display at the Best Western Oakland Park Inn, Fort Lauderdale, FL (July 4 - 12 p.m. to 6 p.m.) and at the NASCAR Cafe in Myrtle Beach, SC (July 14 - 2 p.m. to 8 p.m.; and July 15 - 12 p.m. to 6 p.m.).
NASCAR fans will have the opportunity to get up-close to a replica of the car veteran Michael Waltrip will actually drive in the Bashas' Supermarkets 200 on Saturday, November 6, at Phoenix International Raceway.
"We are excited to share our No. 99 Busch Series Show Car with both visitors and residents of the South this summer," said Lowell Cruse, Best Western board director representing member hotels in Tennessee, North Carolina, South Carolina, Florida, Georgia, Alabama and the Caribbean. "NASCAR has a tremendous following. Die-hard fans are also regular travelers, and our association with the sport has already created opportunities to attract these new customers."
In addition to photo opportunities with the No. 99 Best Western Chevrolet, individuals will have the chance to win numerous prizes, including special NASCAR-themed merchandise and an authentic pit crew shirt signed by Waltrip. Visitors can also join Best Western's free loyalty program, Speed Rewards(TM), and even win bonus points redeemable for a variety of products and services.
In January 2004, Best Western International entered into a three-year agreement as the Official Hotel of NASCAR. The company also serves as an associate sponsor of Waltrip and the Dale Earnhardt, Inc.-owned No. 15 NAPA Chevrolet on the NASCAR NEXTEL Cup Series. This fall, Best Western will be the primary sponsor of Waltrip's No. 99 NASCAR Busch Series Car at Phoenix.
In addition, Best Western has joined NASCAR in sponsoring the Victory Junction Gang Camp, which opened earlier this month in Randleman, NC, for children with chronic illnesses.
Exclusive new customer benefits resulting from the NASCAR partnership include Speed Rewards, a free, frequent guest program designed specifically for race enthusiasts. As members, individuals can earn valuable points which are redeemable for NASCAR-licensed merchandise such as jackets and caps; free room nights anywhere in the world; dining and shopping certificates; along with special sweepstakes and promotional offerings.
For more information on Best Western/NASCAR activities, visit www.bestwestern.com/racing.
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R) with more than 4,100 hotels in 82 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.
Best Western No. 99 NASCAR Busch Series Show Car Schedule Date(s) Location* June 30 Savannah, GA Welcome Center July 2 Jacksonville, FL Welcome Center July 4 Best Western Oakland Park Inn, Fort Lauderdale, FL^ July 9 Pensacola, FL Welcome Center July 10 Mobile, AL Welcome Center July 14-15 NASCAR Cafe, Myrtle Beach, SC+ July 16 Welcome Center off I-95 at NC/SC State Line Key: *Cities listed are within 30 miles of respective Welcome Center **Welcome Center Viewing Times are from 10:30 a.m. to 4:30 p.m. each day ^Viewing Time is 12 p.m. to 6 p.m. +Viewing Time is 2 p.m. to 8 p.m. on July 14; 12 p.m. to 6 p.m. on July 15
For further information, please contact David Trumble, Director, External Communications, +1-602-957-5753, david.trumble@bestwestern.com, or Denise Seomin, Manager, Consumer Media Relations, +1-602-957-5668, denise.seomin@bestwestern.com, both of Best Western International.
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