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PR: PinPoint Interactive Media, Inc. Joins Forces with TrafficLeader

FOR IMMEDIATE RELEASE

PinPoint Interactive Media, Inc. Joins Forces with
TrafficLeader to Expand Internet Search Marketing Services

CORAL SPRINGS, Fla., June 22, 2004 -- PinPoint Interactive
Media Inc., a full service interactive advertising agency,
today announced a preferred partnership with TrafficLeader,
a leading provider of search engine marketing services. The
partnership allows PinPoint Interactive Media to offer some
of the most comprehensive search engine marketing services
available in the industry. In addition to PinPoint
Interactive Media's, Bid Management services, the agency
will now offer TrafficLeader's paid inclusion and natural
search engine optimization (SEO) services.

PinPoint Interactive Media has always focused on getting
results and by integrating natural SEO with paid inclusion,
PinPoint Interactive Media will be able to get maximum
visibility for its clients on the Internet's leading search
engines and directories. The expanded search marketing
services will drive qualified visitors to its clients'
websites and increase its clients' search engine presence.
Search engines are the top method for locating new websites
and the biggest generators of traffic.

"We are very excited about the partnership with
TrafficLeader and the opportunity that this brings to our
clients. With over 60% of searchers clicking on natural
links, it is a natural fit in any plan," said Adam Kaufman,
President of PinPoint Interactive Media. "We have always
delivered the best performance-based marketing solutions to
our clients and the partnership with TrafficLeader helps us
expand on our complete search engine marketing services."

"PinPoint Interactive Media has an established client base
of Fortune 500 organizations and others who stand to
directly benefit from TrafficLeader's paid inclusion and
natural search engine optimization services," said Jerry
Wiant, TrafficLeader CEO.  "We're please to further extend
the distribution of our services and look forward to
collaborating with PinPoint and its clients."

PinPoint Interactive Media will begin offering customized,
comprehensive search marketing campaigns to all of its
clients immediately.

About PinPoint Interactive Media, Inc.

PinPoint Interactive Media (www.pinpointmedia.com) is a full
service interactive advertising agency, specializing in
strategic media planning, buying, tracking and creative
development. Since 1995, PinPoint Interactive Media has
worked with Fortune 500 companies to maximize their online
marketing revenue through highly targeted performance based
media packages, including search engine marketing, content
targeting, creative internet advertising programs and web
analytics.

About TrafficLeader

TrafficLeader (www.trafficleader.com) is a leading provider
of search engine marketing services, including paid
inclusion, advertising campaign management, conversion
tracking and analysis, and search engine optimization.
Through its primary service, paid inclusion, TrafficLeader
manages search-based advertising campaigns and services for
merchant advertisers. Based in Eugene, Oregon, TrafficLeader
is a wholly owned subsidiary of Marchex, Inc.

Contact:

Jodi Miller
PinPoint Media
954-255-7772, ext. 102

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