Hyundai Motor America Joins Los Angeles Police Department and LAUSD-School Safe Traffic Zone to Launch Traffic Safety Workshops

Hyundai to Showcase New Program Enhancements to Help Keep Children Safe During

                            the Summer Season

   WHO:     Hyundai Motor America, Los Angeles Police Department and Los
            Angeles Unified School District School Safe Traffic Zone

   WHAT:    The ABCs of Traffic Safety -- "Always Be Careful"
            Summer Traffic Safety Workshop
            Opening remarks by Los Angeles City Council Member Ed Reyes
            (District 1)

   WHEN:    Wednesday, June 23, 2004
            10:00 a.m.

   WHERE:   Richard Riordan Primary Center
            5531 Monte Vista Street
            Los Angeles, CA 90042
            (Corner of Monte Vista Street & Avenue 56)
            Anna Barraza, Principal
            323-551-6822

   WHY:     Each year, tens of thousands of children are killed or injured
            due to motor vehicle related incidents.  The second leading
            cause of death and serious injuries to children in California is
            pedestrian incidents and 62 percent of all child pedestrian
            fatalities were Hispanic.

            Traditionally, better state laws and stricter enforcement have
            been implemented to address this issue, as well as tougher
            federal safety standards and improved vehicle design.  It is
            equally important for individuals to take the proper
            precautionary measures, and to reinforce safe driving among
            commuters.

            Hyundai Motor America is proud to announce its continued
            commitment to traffic safety and will showcase the new tools
            developed in conjunction with LAPD and LAUSD to raise community
            awareness among children, and adults, to help reduce the
            alarming statistics related to motor vehicle collisions.

   Editor's note: Please check-in at school's main office for directions to
   event location.  Representatives from Los Angeles Police Department, Los
   Angeles Unified School District School Safe Traffic Zone, Kid Watch L.A.
   and Hyundai Motor America, will be available for one-on-one interviews.

PRNewswire -- June 21