Toyoda Gosei Unveils New Global Brand

AICHI, Japan, June 15 -- Toyoda Gosei Co., Ltd. announced today that all of its business activities throughout the world will be united under one common "Toyoda Gosei" brand identity in celebration of its 55th anniversary.

The purpose of unifying the worldwide brand is to create a sense of unity and pride among employees, and to give customers a better sense of Toyoda Gosei's capabilities as a global leader in the industry.

During the celebration ceremony, Mr. Takashi Matsuura, President of Toyoda Gosei, wrote, "This unified image of strength, reliability, quality, and innovation reflects our development as a leading global supplier of automotive and technology systems that inspire and excite our customers."

President Matsuura added, "We are building for the future by going back to the basics in every aspect of our operations. Our goals are as follows: to innovate the next generation of products in our arena; to achieve zero defects in every process, to reduce lead time for delivery by one-half; and to achieve top-three world ranking in each of our major product categories: safety systems, fuel tank modules, exterior moldings, body sealing, cockpit modules, functional components, highly luminous LEDs for automobiles and other uses." Beginning in August, regional headquarters in the U.S.A. and Europe will change their official company names from "TG" to "Toyoda Gosei." The Asian regional headquarters will remain "Toyoda Gosei Asia Co., Ltd."

Toyoda Gosei, with headquarters in Aichi, Japan; Troy, Michigan, U.S.A.; Zaventem, Belgium and Chonburi, Thailand, is a world-class supplier to the automotive industry. Toyoda Gosei's five product categories include: Body Sealing Systems, Interior / Exterior Systems, Optoelectronics, Fuel System / Functional Parts and Safety Systems. Toyoda Gosei employs over thirteen thousand people in thirteen countries, located in fifty-three manufacturing, technical and sales facilities worldwide.