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SPEED Channel to Cover ASA Through 2005


PENDLETON, Ind. (June 17, 2004) - SPEED Channel, the world's only 24-hour cable
television channel devoted to motorsports, has picked up an option to continue their
coverage of the American Speed Association National Tour races through 2005,
continuing a relationship which began two-years ago.

"We have indeed picked up the option for 2005 and we are very pleased to be able to
bring the SPEED Channel viewers ASA racing for another season," said Rick Miner,
SPEED Channel SVP programming/production and executive producer.

"It's nice for our fans to know that the ASA National Tour broadcasts will remain on
SPEED Channel next year," said Steve Dale, ASA president and CEO. "We've had a
great relationship with SPEED Channel and are excited to continue to move forward
together as both organizations grow and expand. Our racing is close, extremely exciting,
and is a natural fit for the viewers of SPEED."

In 2004, SPEED Channel is the exclusive U.S. cable home for many of the top
motorsports series in the world, including the ASA National Tour. In addition, SPEED's
weekly programming schedule brings car enthusiast television to Prime Time Monday
through Thursday. Now available in more the 66 million homes in North America,
SPEED Channel is among the fastest growing sports cable networks in the country. For
more information, please visit SPEEDTV.com.

The American Speed Association is based in Pendleton, Ind., and has offered stock car
racing programs since 1968, including the ASA National Tour, ASA Late Model Series,
several regional touring series, and the ASA Member Track programs. For additional
information, visit asaracing.com.