The New Detroit Science Center Puts Audiences in the Driver's Seat With NASCAR: The IMAX Experience Opening June 19, 2004

High-Speed Film Presented by the Motor City Dodge Dealers

DETROIT, June 10 -- Experience the speed and heart-pumping excitement of NASCAR on a screen towering 3.5 stories high, surrounded by 12,000 watts of digital surround sound, as the Motor City Dodge Dealers present NASCAR: The IMAX Experience at The New Detroit Science Center's IMAX(R) Dome Theatre starting June 19, 2004.

Through the magic of IMAX(R) technology, audiences are transported behind the wheel of a NASCAR racecar and are immersed in the on-track excitement at speeds of up to 180 miles per hour. Narrated by Kiefer Sutherland, NASCAR: The IMAX Experience provides an insider's perspective on the nation's number one spectator sport, with a brief look back at how it all began. It introduces the revered drivers and their lives both on and off the track, as well as their dedicated teams and fans whose unfailing support is essential to success. The film also steers its focus on the science of today's racing technology, and the teamwork that binds it together. Packed with heart pounding, behind-the-wheel action, NASCAR: The IMAX Experience delivers high- speed thrills at every turn.

"With the IMAX Experience(R) putting you in the driver's seat at a series of NASCAR races," said Kiefer Sutherland, "you can virtually feel the speed of the cars and the thunder of the engines. And besides being a driver or part of the crew, IMAX is the best way to experience NASCAR action."

"When you see NASCAR: The IMAX Experience, you get a feeling of the scale of the sport. There's nothing small about it, and until you actually see it, it's hard to comprehend," says Director Simon Wincer. "With extraordinary in-car footage, edge-of-your seat racing and exclusive behind-the-scenes access to drivers, all combined with the magic of IMAX technology and a sound system that brings chills down your spine, this film immerses audiences and puts them in the driver's seat."

For more information, please call 313-577-8400, or visit the Science Center website at http://www.detroitsciencecenter.org/ .

About The New Detroit Science Center

The New Detroit Science Center features 110,000 square feet of scientific exploration, including Michigan's only IMAX(R) Dome Theatre; the Dassault Systemes Planetarium; the Ford Learning Resource Center; the DTE Energy Sparks Theater; the DaimlerChrysler Science Stage; an 8,700 square-foot Science Hall for traveling exhibits; five exhibit laboratories -- General Motors Motion Laboratory, Dow Foundation Life Sciences Laboratory, Waves & Vibrations Laboratory, Matter & Energy Laboratory and SBC Children's Gallery; and a Special Events Lobby. It has served more than one million visitors in its first 30 months. For more information on The New Detroit Science Center please call 313-577-8400 or visit the website, http://www.detroitsciencecenter.org/