Datacolor Delivers New Software Tool to the Automotive Industry for Orchestrating Consistent Color Quality

LAWRENCEVILLE, New Jersey, June 9 -- - Introducing Datacolor Maestro, assured color harmony from measurement to approval

What do world-class orchestras have in common with world-class color production for the automotive industry? Both can benefit tremendously from the influence of a master conductor. Aptly named Datacolor Maestro, a new software tool has been developed for easy adaptation by the automotive manufacturer's market for color harmony and incredible results.

Certainly, nothing less will do when it comes to automotive color. Increasingly, consumers equate color design and consistency with product quality. The emotional impact of colors and color combinations on buying behavior is well established. As a direct result, Datacolor -- a world leader in color technology -- has developed a new tool to help automotive OEMs and their suppliers work together more efficiently and enhance productivity.

Datacolor Maestro analyzes the performance of spectrophotometers. These color-measuring instruments are increasingly relied upon throughout the automotive supply chain to communicate, manage and approve color on a global scale. Yet spectrophotometer performance levels change over time due to age and environmental factors. Operating standards among instrument manufacturers may vary, as well. Even seemingly minor differences between spectrophotometers can severely impact the bottom line as production and quality suffers.

Datacolor Maestro is a simple but effective solution. The software tool correlates spectrophotometers with a Datacolor master reference instrument. Those in agreement with the reference instrument are "in tune" with each other and performing at their best.

As a result, Datacolor Maestro: 
     - Ensures instrument accuracy from day to day, month to month; 
     - Helps reduce the number of submissions needed for color approval;  
     - Enables detection of changes in instrument performance before product  
       is affected.

"Datacolor leads the way in creating entire virtual environments for color creation and approval. This environment empowers manufacturers to bring their products to market faster and more efficiently," notes Derek Finch, Product Marketing Manager for Datacolor Maestro. "The need for Datacolor Maestro has evolved as more companies rely on electronic sample color data in addition to or replacement of physical samples. Datacolor Maestro provides a fast, easy solution for ensuring instruments are in agreement."

An internationally held company, Datacolor is a leading global provider of color control systems, instruments, software and equipment. Datacolor's strong worldwide presence encompasses global manufacturing and operational facilities as well as a strategic network of sales and support offices that deliver unparalleled color management and communication technologies for a wide range of consumer, commercial and industrial applications. These include products for the automotive, digital imaging, plastics, paint, coatings, textiles, ink, printing, and paper industries. For more information about the company, its products or services, visit http://www.datacolor.com .

For more information on Datacolor Maestro, contact Derek Finch, Product Marketing Manager, Datacolor, +1-609-895-7442 or via email at DFinch@datacolor.com. For more information on any Datacolor product or service, visit http://www.datacolor.com .