Give Consumers What They Really Want... Gas; Skyrocketing Gas Costs Make Gas-Focused, Prepaid Cards the Latest Trend in Consumer Incentives

CONSHOHOCKEN, Pa.--June 8, 2004--It is estimated that the average American family will spend an additional $600 on gas this year. Today, families across the country are looking for an opportunity to help alleviate this added financial burden, Ecount, a leading provider of products and services that enable organizations to easily and electronically move cash to employees and consumers in order to motivate, compensate and reward, announced today the introduction of their new incentive program, "FUEL."

The FUEL Visa prepaid card is available to companies looking to reward both employee and consumer behavior by addressing high gasoline prices. The FUEL card can be used to make purchases at any gasoline retailer or other merchants that accept Visa debit cards.

The FUEL program is currently being implemented by a number of automotive and related manufacturers. Companies can use FUEL as part of current rewards program, or as a great summer incentive. The FUEL prepaid card is available in any denomination over $25.

"Marketers that understand their customers' needs are more successful," states Matt Gillin, CEO of Ecount. "Today, nothing is hitting the American wallet harder than rising gas costs. The FUEL Visa prepaid card will allow marketers to drive consumer and employee behavior with an incentive that everyone wants and needs - and with your brand on the card, consumers will think of your company or product every time they use the card at the pump."

For program information, please contact Ecount at 610-941-4600, or visit us on the web at www.Ecount.com. The FUEL Visa card is issued by Bank One Corporation.

About Ecount:

Ecount provides products and services that enable organizations to easily and electronically move cash to employees and consumers in order to motivate, compensate and reward. The company's technology replaces paper-based checks, coupons and other manual payment systems with high-impact, branded stored-value solutions that enable companies to "brand cash" and more efficiently and cost-effectively distribute payments. Ecount's solutions have powered incentive, compensation and promotional programs for some of the world's leading corporations, including Verizon, Dell and Ford. For more information, please visit www.ecount.com.

Note to Press:

Comprehensive resources are available for this story, including people and product photographs, executive interviews and more. Please contact Theresa Wabler at Gregory FCA Communications Inc., at 610-642-8253 or Theresa@GregoryFCA.com.