Shelby ``Eleanor'' G.T.500E and G.T.350SR Arriving in Cities Across U.S. with Players Run

--Unique Performance:

WHO:            Official Team Shelby G.T.500E and G.T.350SR driven by
                Unique Performance factory test pilots.

WHAT:           Second Annual Players Run Road Rally.

WHEN:           June 5 through June 12, 2004.

WHERE:          Stops in Kansas City, Topeka, Denver and Las Vegas

SIGNIFICANCE:   The Shelby "Eleanor" G.T.500E (similar to the one seen
                in "Gone in 60 Seconds") and G.T.350SR are traveling
                across the U.S. on their way to Los Angeles as part of
                the exclusive Players Run Road Rally
                (www.playersrun.com). The teams are competing in
                events and VIP parties throughout the cross-country
                race. Stops are planned in certain markets for the
                flashy cars and drivers.

VISUAL:         The stunning Shelbys competing against Ferrari's,
                Porsches, Lamborghini's and other famous cars.


   PLAYERS RUN ROAD RALLY ITINERARY

Monday June 7, Chicago to Kansas City, Mo.
Day and Evening Events
Hotel: Fairmont

Tuesday June 8, Kansas City to Denver, Colo.
Day and Evening Events
Hotel: Brown Palace

Wednesday June 9, Denver to Aspen, Colo.
Day and Evening Events
Hotel: Jerome

Thursday June 10, Aspen to Las Vegas, Nev.
Day and Evening Events
Hotel: Mandalay Bay's The Hotel

Friday June 11, Las Vegas to Los Angeles
Day and Evening Events
Hotel: Renaissance

Saturday June 12, An island somewhere in the Pacific Ocean
Award Presentation