Sports Wheels Rolls On With Planned Product Launch This Summer

VANCOUVER, Wash.--June 3, 2004--Sports Wheels Inc. (Pink Sheets:SSWH), a premiere wheel technology company, today announces that its patent has been formally introduced to automotive manufactures around the country. The company looks to gain traction in the industry before launching new products and services. "We are very excited that last weeks road trip brought clarity to the direction and opportunity we face as a company. Our expectations for launching a series of products this summer is reachable," stated CEO Paul Stringer.

Over the last year the company has explored its viability with manufactures to finalize its production and now plans are set to release its product line by the end of summer. Sports Wheels Inc. through its web site plans to sell direct to consumers. "Logistically we are set to launch the consumer line as soon as we finalize production schedules. We plan on selling direct to clients through the website and through retail outlets down the road. A strong presence in the decorative wheel segment will allow us to gain market share. The introduction of our products lends itself perfectly to an already growing national market of products supported by sports enthusiast around the country," stated Stringer.

The company plans to add additional member services to the website over the next week to support future investor relations questions. Sports Wheels Inc. has launched a new site over the last month that is still a work in progress. In the next several weeks we will be adding features to begin order processing. Please watch for new announcements and events at http://www.esportswheels.com.

Sports Wheels Inc. is a leading provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners. You can find out more about Sports Wheels Inc. by viewing our website. Please note that we can also be found under the symbol (Pink Sheets: SSWH.PK.).

This release contains 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections objectives, goals assumptions or future events of performance are not statements of historical fact and may be 'forward-looking statements. 'Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which would cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this action may be identified through the use of words such as expects," will, 'anticipates," estimates, "believes, or statements indicating certain actions "may,' could or 'might" occur.