May 2004: Mazda Sales See Double-Digit Increase for Eighth Consecutive Month
IRVINE, Calif., June 2 -- Mazda North American Operations (MNAO) today reported sales of 27,548 vehicles in May -- a 19.1 percent increase versus the same period last year. May's sales results -- Mazda's best single month this year and the company's best May since 1996 -- mark the company's eighth consecutive month of double-digit sales increases over the prior year. Overall, Mazda's year-to-date sales total 93,514 vehicles -- a 21.5 percent increase from 2003.
Mazda's strong May was led by impressive sales of its all-new MAZDA3. The media-lauded sport compact also has continued to impress at dealerships where consumer demand continues to outstrip supply, selling a total of 32,890 vehicles since the beginning of the year -- 8,866 vehicles in May alone.
Also posting strong gains was Mazda's versatile and fun-to-drive MPV. With family-vacation season underway, Mazda reported a 40.8 percent monthly increase for the seven-passenger minivan. In addition, Mazda saw impressive sales of its sporty MAZDA6. The company's flagship posted sales of 6,310 vehicles for the month-up 28.0 percent from a year ago. Year-to-date, MAZDA6 sales of 26,875 represent an increase of 46.1 percent.
"With rising gas prices, an ongoing war in Iraq and overall market instability, consumers are looking for safety and stability in their investments," said Jim O'Sullivan, president and CEO of Mazda North American Operations. "Mazda is entering the summer selling season with the kind of momentum most automakers dream about, and we look forward to continued growth through the second quarter and the entire year."
Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
Mazda Sales -- May 2004 Month-To-Date Year-To-Date May May % May May % 2004 2003 Change 2004 2003 Change Protege 234 7,025 -96.7% 6,207 27,946 -77.8% Mazda3 8,866 0 N/A 32,890 0 N/A 626 0 70 -100.0% 8 1,493 -99.5% Mazda6 6,310 4,930 28.0% 26,875 18,398 46.1% Millenia 1 139 -99.3% 16 1,594 -99.0% Miata 857 1,400 -38.8% 4,478 4,662 -3.9% RX8 2,321 0 N/A 10,555 0 N/A MPV 3,860 2,742 40.8% 10,711 11,614 -7.8% Mazda Truck 1,040 1,460 -28.8% 4,747 6,533 -27.3% Tribute 4,059 5,363 -24.3% 17,087 21,274 -19.7% Total Vehicles CARS 18,589 13,564 37.0% 81,029 54,093 49.8% TRUCKS 8,959 9,565 -6.3% 32,545 39,421 -17.4% TOTAL 27,548 23,129 19.1% 113,574 93,514 21.5% MEMO: IMPORT CAR 12,279 8,564 43.4% 54,146 34,202 58.3% IMPORT TRUCK 3,860 2,742 40.8% 10,711 11,614 -7.8% IMPORT TOTAL 16,139 11,306 42.7% 64,857 45,816 41.6% DOMESTIC CAR 6,310 5,000 26.2% 26,883 19,891 35.2% DOMESTIC TRUCK 5,099 6,823 -25.3% 21,834 27,807 -21.5% DOMESTIC TOTALS 11,409 11,823 -3.5% 48,717 47,698 2.1%