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Toyota Announces May 2004 Best-Ever Sales Month in 47 Years of Business in the U.S.

TORRANCE, Calif., June 2 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best-ever sales month in 47 years of business in the U.S. with May sales of 202,420, an increase of 12.6 percent. The record- setting month marks the second time Toyota has recorded at least 200,000 sales in a single month, topping the previous high set in August 2003. Calendar- year-to-date (CYTD) sales stand at 834,270, up 11.6 percent over the same period last year.

"Industry sales have remained strong despite higher gas prices," said Jim Press, TMS executive vice president and COO. "We have not seen a major shift to smaller, more fuel-efficient cars and the light truck segment is still showing its strength."

The Toyota Division celebrated its best-ever sales month with 176,265, up 12.3 percent. The Lexus Division recorded best-ever May sales with 26,155 units sold, an increase of 13.9 percent.

Toyota Division passenger cars posted an all-time sales record of 98,000, up 11.3 percent over the same period last year. Camry, the number-one-selling car in America, led the charge with strong May sales of 45,375, up 7.7 percent. The Corolla recorded an all-time best-ever sales record of 36,894, an increase of 6.6 percent. The Prius gas-electric hybrid mid-size sedan posted best-ever May sales of 3,962.

Scion, the new line of vehicles from Toyota, reported its fourth- consecutive best-ever sales month with 6,173 units sold. The popular xB subcompact led Scion sales, recording its best-ever selling month with 3,759 units sold. The xA subcompact also posted its best-ever sales month with 2,414 units sold. CYTD sales for Scion total 23,055.

Toyota Division light trucks reported best-ever May sales of 78,265, an increase of 13.8 percent. The Sienna van led the way with its best-ever month of 16,273 units sold, up 84.3 percent. Sales of the Tacoma compact pickup increased 12.4 percent with 16,083 sold. The Highlander mid-size sport utility vehicle (SUV) recorded best-ever May sales of 13,103, an increase of 17.1 percent. RAV4 SUV sales totaled 7,180 units, up 6.3 percent.

Lexus Division passenger car sales were up 13.9 percent with total sales of 12,762. The ES 330 luxury sedan recorded best-ever May sales of 7,099, up 23.9 percent. The LS 430 flagship luxury sedan posted 2,763 units sold, up 55.3 percent.

Lexus light trucks recorded best-ever May sales of 13,393, up 13.9 percent. The RX 330 luxury SUV recorded best-ever May sales of 9,659 units, an increase of 17.7 percent. The GX 470 mid-size luxury SUV posted best-ever May sales of 3,007, up 6.2 percent over the same period last year. Sales of the LX 470 full-size luxury SUV were up 1.7 percent.

Sales of North American-built vehicles accounted for 66.6 percent of total May sales. There were 26 selling days this sales month compared to 27 last May.

  (Logo:  http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO )

                            TOYOTA  RETAIL  SALES
                          (INCLUDES FLEET & HAWAII)
                                  May, 2004

                            ----- CURRENT MONTH ----    -- CALENDAR YEAR
                                                             TO DATE --
                                             DSR %                    DSR %
                              2004     2003   CHG     2004     2003    CHG

  ECHO                         398    3,689  -88.8    2,092   16,055  -87.0
  COROLLA                   36,894   35,930    6.6  139,669  142,466   -2.0
  CELICA                     1,107    1,747  -34.2    4,651    6,714  -30.7
  CAMRY                     45,375   43,732    7.7  176,022  170,531    3.2
  AVALON                     3,721    4,804  -19.6   16,948   22,322  -24.1
  MR2 SPYDER                   370      340   13.0    1,439    1,380    4.3
  PRIUS                      3,962    1,233  233.7   17,564    8,796   99.7
  SCION xA                   2,414        0     --    7,796        0     --
  SCION xB                   3,759        0     --   15,259        0     --
  TOTAL TOYOTA DIV. PASS.
   CAR                      98,000   91,475   11.3  381,440  368,264    3.6
  ES 330                     7,099    5,952   23.9   31,235   25,175   24.1
  LS 430                     2,763    1,848   55.3   13,346    8,003   66.8
  SC 430                       989    1,081   -5.0    3,988    4,285   -6.9
  GS 300                       671    1,058  -34.1    2,771    4,236  -34.6
  GS 430                       148      190  -19.1      565      852  -33.7
  IS 300                     1,092    1,504  -24.6    4,433    6,169  -28.1
  TOTAL LEXUS PASS. CAR     12,762   11,633   13.9   56,338   48,720   15.6
  TOTAL TOYOTA PASS. CAR   110,762  103,108   11.6  437,778  416,984    5.0
  SIENNA                    16,273    9,171   84.3   72,621   33,076  119.6
  RAV4                       7,180    7,014    6.3   30,137   30,790   -2.1
  4RUNNER                   10,437   10,913   -0.7   47,120   42,066   12.0
  HIGHLANDER                13,103   11,623   17.1   53,440   48,325   10.6
  LAND CRUISER                 523      550   -1.3    2,557    2,474    3.4
  SEQUOIA                    5,003    6,276  -17.2   23,377   24,493   -4.6
  TOTAL SUV                 36,246   36,376    3.5  156,631  148,148    5.7
  4X2 TACOMA                10,218    9,401   12.9   40,536   38,101    6.4
  4X4 TACOMA                 5,865    5,459   11.6   25,664   23,915    7.3
  TOTAL TACOMA              16,083   14,860   12.4   66,200   62,016    6.7
  TUNDRA                     9,663   11,042   -9.1   42,276   38,831    8.9
  TOTAL PICKUP              25,746   25,902    3.2  108,476  100,847    7.6
  TOTAL TOYOTA DIV. LT
   TRUCK                    78,265   71,449   13.8  337,728  282,071   19.7
  LX 470                       727      742    1.7    3,632    3,217   12.9
  GX 470                     3,007    2,940    6.2   13,473   12,281    9.7
  RX 330                     9,659    8,525   17.7   41,659   33,087   25.9
  TOTAL LEXUS LIGHT TRUCK   13,393   12,207   13.9   58,764   48,585   21.0
  TOTAL TOYOTA LIGHT TRUCK  91,658   83,656   13.8  396,492  330,656   19.9
  TOTAL TOYOTA DIV.        176,265  162,924   12.3  719,168  650,335   10.6
  TOTAL LEXUS               26,155   23,840   13.9  115,102   97,305   18.3
  TOTAL TOYOTA             202,420  186,764   12.6  834,270  747,640   11.6
  MEMO:
  DOM. COROLLA              35,414   27,677   32.9  133,446  111,525   19.7
  DOM. CAMRY                43,295   42,006    7.0  161,332  152,581    5.7
  DOM. PICKUP               25,746   25,902    3.2  108,476  100,847    7.6
  DOM. RX 330                5,391        0     --   23,180        0     --

  TOYOTA DIV. IMPORT CAR    15,570   16,988   -4.8   69,714   81,836  -14.8
  LEXUS IMPORT CAR          12,762   11,633   13.9   56,338   48,720   15.6
  TOYOTA DIV NA BUILT CARS  82,430   74,487   14.9  311,726  286,428    8.8
  TOTAL TOYOTA CARS        110,762  103,108   11.6  437,778  416,984    5.0

  TOYOTA DIV. IMPORT LT
   TRUCK                    31,243   30,100    7.8  133,254  123,655    7.8
  LEXUS IMPORT LT TRUCK      8,002   12,207  -31.9   35,584   48,585  -26.8
  TOYOTA DIV NA BUILT LT
   TRUCK                    47,022   41,349   18.1  204,474  158,416   29.1
  LEXUS NA BUILT LT TRUCK    5,391        0     --   23,180        0     --
  TOTAL TOYOTA LT TRUCK     91,658   83,656   13.8  396,492  330,656   19.9

  SPORT UTILITY VEHICLES    49,639   48,583    6.1  215,395  196,733    9.5
     Memo: Lexus Sport
      Utility               13,393   12,207   13.9   58,764   48,585   21.0

  SMALL VANS                16,273    9,171   84.3   72,621   33,076  119.6
  PICKUPS                   25,746   25,902    3.2  108,476  100,847    7.6

  * NORTH AMERICAN BUILT
   VEHICLES
  COROLLA                   35,414   27,677   32.9  133,446  111,525   19.7
  CAMRY                     43,295   42,006    7.0  161,332  152,581    5.7
  AVALON                     3,721    4,804  -19.6   16,948   22,322  -24.1
  SIENNA                    16,273    9,171   84.3   72,621   33,076  119.6
  PICKUP                    25,746   25,902    3.2  108,476  100,847    7.6
  SEQUOIA                    5,003    6,276  -17.2   23,377   24,493   -4.6
  RX 330                     5,391        0     --   23,180        0     --
  TOTAL                    134,843  115,836   20.9  539,380  444,844   21.3
  N.A. VEHICLES % OF TOTAL   66.6%    62.0%           64.7%    59.5%

  SELLING DAYS                  26       27             128      128
  DSR = DAILY SELLING RATE
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

NOTE TO EDITORS: Media Web sites: http://pressroom.toyota.com http://pressroom.lexus.com http://pressroom.scion.com