PR: Infinium Labs Hires Andrew Schneider as Senior VP of Marketing
FOR IMMEDIATE RELEASE Infinium Labs Hires Andrew Schneider as Senior Vice President of Marketing Seasoned Entertainment Industry Executive to Oversee Launch of Phantom Gaming Service(TM) SARASOTA, Fla., May 27, 2004 -- Infinium Labs, Inc. (OTC Bulletin Board: IFLB) has appointed seasoned entertainment industry executive, Andrew Schneider, as senior vice president of marketing. Drawing on his background in digital media and content distribution, Schneider will lead the company's marketing efforts surrounding the upcoming launch of its flagship Phantom Gaming Service(TM), the first end-to-end, on-demand game distribution service. "We are sharpening our marketing focus as we get closer to launch, and Andrew's innovative ideas and extensive entertainment experience will be instrumental in bringing the Phantom Gaming Service to consumers on November 18th," said Kevin Bachus, president of Infinium Labs. "Andrew has a proven track record in delivering marketing and business development results, and he understands how to captivate our customers and our partners." Prior to joining Infinium Labs, Schneider was senior vice president/general manager of the Media Software and Services group at Sony Pictures Digital, where he established a No. 1 market share position in the audio creation and video editing categories for award-winning Sony products. Schneider also served as senior vice president of broadband content for Sony Pictures Digital, developing original entertainment content and online destinations across narrowband and broadband platforms. Previously, Schneider launched interactive television versions of "JEOPARDY!" and "Wheel of Fortune," created an online companion to the hit TV show "Dawson's Creek" and held a senior marketing position at Columbia TriStar Interactive. "The Phantom Gaming Service provides ease-of-use and convenience in delivering quality games straight to customers, any time, day or night, on-demand," said Schneider. "I'm very excited to be joining such a talented team at the forefront of a major trend in broadband content distribution." Establishing himself as an early pioneer of the digital industry, in 1994, working as senior producer for NBC Network Marketing, Schneider was responsible for leading the most recognizable television brand and its advertising partners into the digital age by producing NBC Online on AOL, NBC.com and NBC SuperNet on MSN. Schneider received a master of professional studies degree in interactive telecommunications from New York University and a bachelor's degree from the State University of New York, New Paltz. About Infinium Labs Infinium Labs, Inc. was founded by a management team with extensive experience in interactive media, entertainment, broadband services and technology. The company is set to launch a cutting edge online gaming service in the fourth quarter of 2004. The Phantom Gaming Service will be delivered online over any broadband network and offer a broad library of games designed to appeal to the avid gamer as well as the casual player. For more information, please visit http://www.phantom.net. Safe Harbor Statement Certain statements included in this press release may constitute forward-looking statements. Actual results could differ materially from such statements expressed or implied herein as a result of a variety of factors including, but not limited to: the development of the Infinium Labs technology, the successful marketing and distribution of the Phantom Gaming System, acceptance by the market of Infinium Labs, products and technology, competition and timing of projects and trends in the gaming industry, as well as other factors expressed from time to time in filings Infinium Labs will make with the Securities and Exchange Commission (the "SEC"). As a result, this press release should be read in conjunction with periodic filings Infinium Labs makes with the SEC. The forward looking statements contained herein are made only as of the date of this press release, and Infinium Labs undertakes no obligation to publicly update such forward looking statements to reflect subsequent events or circumstances. Media Contact: Ellen Kardas The Bohle Company (310) 785-0515, ext. 285 ellen@bohle.com Investor Contact: James Roberts Infinium Labs (941) 917-0788, ext. 222 jroberts@phantom.net # # # Distributed by eReleases - http://www.ereleases.com To be removed or revise your subscription, forward this entire email (including headers) to: newsbureau@ereleases.com You are registered under this email address: submit@theautochannel.com