Continental Tire Selects Euro RSCG Magnet

NEW YORK, May 26, 2004 -- Continental Tire North America, Inc. (CTNA) has selected Euro RSCG Magnet as its PR firm. Magnet will handle the account out of its New York headquarters, and will work with CTNA across all aspects of its communications -- internal, corporate and product marketing.

"We wanted a dynamic firm with a clear understanding of our business and a focus on results," said Andreas Gerstenberger, VP, Passenger/Light Truck Sales and Marketing at CTNA. "We are impressed by Magnet's proven record and true ability to effectively merge marketing and public relations messages in unique and relevant ways."

Continental Tire North America is a group company of German-based Continental AG, a leading global supplier of tires, brake systems, chassis components, and vehicle electronics. With annual revenue of more than a billion U.S. dollars, CTNA produces about 30 million tires a year at its five plants in North America.

"We are delighted to be partnering with CTNA," added Paul Jensen, President and Chief Strategy Officer at Magnet, who will be heading the account team along with vice president Fred Heiler. "We take pride in representing brands like Continental that are highly regarded for their commitment to quality and performance, and we look forward to helping amplify their brand message in the marketplace."

About Euro RSCG Magnet:

Headquartered in New York City, Euro RSCG Magnet is a full-service public relations firm with expertise in corporate communications, investor relations, healthcare, consumer, technology and financial services. Recently formed by combining Euro RSCG Middleberg with Magnet Communications LLC, Euro RSCG Magnet has additional offices in Washington D.C., Chicago, San Francisco, Pittsburgh and Southern California. Part of Euro RSCG Worldwide, Magnet clients include IBM, Evian, Absolut, Mercedes-Benz, Thomson Corporation, Symbol Technologies, Johnson & Johnson, Walgreens, Gartner Inc., Stryker Orthopedics, International Paper, Towers Perrin, JVC, U.S. Center for Disease Control, U.S. Department of Treasury, Heinz, Bayer and Transitions Optical. For more information, please visit our web site at www.magnet.com.

About Euro RSCG Worldwide

Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Air France, BNP Paribas, Danone Group, Intel Corporation, LVMH Louis Vuitton, Reckitt Benckiser, PSA Peugeot Citroen, Aventis, Volvo, MCI, and Yahoo!. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, the world's sixth-largest communications group .