Pickups Plus, Inc. To Open First combined Retail and ValuGard Processing Center in Cincinnati, OH

CINCINNATI--May 2, 20046, 2004--Pickups Plus, Inc. (OTCBB:PUPS), a leading retailer and national franchiser in the $38 billion truck and SUV aftermarket accessory industry, today announced it is the process of opening a new company location in the Beechmont area of Cincinnati. The location was the second location for Auto Preservation (AP), the newly acquired business that services automotive dealerships within the area. The Company will convert the front of the facility into a retail store and utilize the service area for both services.

"In keeping with our business plan this location will cater to both retail consumers and the automotive dealerships," said Mr. Jesson Chief Executive Officer of Pickups Plus. He continued, "The location is just off Beechmont Avenue along with other retailers such as Lowes and is visible from interstate 275. We are planning a grand opening on the July 4th weekend and are currently working with our primary dealers to offer customers special incentives on the first of our bundled offerings."

"Our concept is a simple one, to combine our proven sales, marketing and store design templates for the consumer market with a very specific product and service offering to the automotive dealerships" said Mr. Hayes Chief Operating Officer of Pickups Plus. He continued, " There are a lot of products that consumers are requesting at the time of their vehicle purchase that the dealerships are unable or unwilling to provide, That is where our existing AP relationships and full line of accessories and installation services make a compelling story. Our dealership partners will be able to offer customers Custom Lids and Caps, Spray-on bedliners, Full body Graphics, and many other accessories that can all be bundled and financed with the vehicle."

Pick-Ups Plus, Inc. is a leading operator and franchiser of retail automotive parts and accessories stores catering to the light truck market, which is considered to be the fastest growing segment of the motor vehicle market in the United States. There are currently five franchised locations in operation in addition to the two Company owned-stores. The Company intends to pursue an aggressive expansion strategy by opening additional company-owned stores and franchise locations to become the first nationwide chain in its growing, but highly fragmented industry. For more information about the Company go to www.pickupsplus.com and look for updates in the Chairman's Letter which will be posted monthly.