Americans Take to the Road: 101 Deadliest Days on the Road and How to Survive Them

RE: NEW REPORT/May 26, 2004 News Conference

A soon-to-be released (May 26) national research report could save your readers/viewers' lives. We think this is the top consumer-safety news story leading into Memorial Day weekend. Drive for Life partners Volvo Cars of North America, AAA Motor Club, Partners for Highway Safety, the National Association of Police Organizations, and the National Sheriffs' Association need your help to raise public awareness about driving behaviors that increase risk.

   WHAT:  Drive for Life News Conference/Media Availability to release
   results of a study of five-years of summer crash data that draws on a
   spectrum of traffic safety expertise from respected U.S. highway safety
   sources.  Report focuses on a critical period -- the 101 days from
   Memorial Day weekend to Labor Day weekend -- when Americans drive more
   and for longer, and when fatal crashes and child deaths peak.  Report
   analyzes six contributing factors and provides survival strategies to
   stay safe on the road and highlights compelling stories of families who
   survived horrible crashes.  Crash-surviving families will be present and
   available for interviews.

   More American families and children will die on the road in the 101 days
   from Memorial Day weekend to Labor Day than any other time.

   WHEN:                 Wednesday, May 26, 2004      10 a.m.

   WHERE:                Holeman Lounge, National Press Club,
                         529 14th Street NW, Wash., DC

   .

For more information about Drive for Life: http://www.driveforlife.com/ . Thanks for your consideration; please drive safely