ArcaEx Uses IRL To Promote Listed Companies and Partnerships
If the following text-only file is not easily readable, particularly any tables of numbers, try enlarging this window since every line has a forced end and there is no word-wrap. Otherwise, this report will look and print better from the following PDF file: http://www.sportssystems.com/applib/PDFload.cfm?file=/email/filehost/NK299.pdf&id=BC299NK9EC574 -------------------------------------------------------------------------------- For Immediate Release THE ARCHIPELAGO EXCHANGE USES THE INDY RACING LEAGUE® TO HELP PROMOTE LISTED COMPANIES AND PARTNERSHIPS INDIANAPOLIS, Ind. (May 24, 2004) - One of Andretti Green Racing's primary sponsors, the Archipelago ExchangeSM (ArcaEx®), is using the exposure gained by its association with one of the most competitive teams in the Indy Racing League® (IRL) IndyCar® Series to provide additional visibility for listed companies, potential issuers and business partners. Archipelago uses its own real estate on the #27 ArcaEx Dallara/Honda/Firestone to highlight these companies throughout the IRL season. IndyCar Series events averaged 61,000 attendees and reached as many as 400,000 spectators at the 2003 Indianapolis 500. Regular IndyCar Series telecasts average over one million viewers per race with as many as five million for the 2003 Indy 500 telecast. (Source: Joyce Julius and Associates). For the 88th running of the Indianapolis 500, Sun Microsystems, Inc. has joined ArcaEx on the car as a technology partner. The Sun Microsystems logo is positioned on both the front and rear wings of the ArcaEx car, which is driven by Scotland's Dario Franchitti and is qualified on the outside of the front row for Sunday's 500-mile race. About Archipelago Archipelago operates the Archipelago Exchange (ArcaEx), the first open all-electronic stock market in the United States to trade in all New York Stock Exchange®, Nasdaq® , American Stock Exchange®, and Pacific Exchange® listed-securities. ArcaEx is dedicated to openness, transparency and equal access to equity markets. Using advanced technology, an open architecture and an unbiased trading platform, ArcaEx provides investors with fast, cost-efficient and anonymous market access. On October 25, 2001, the SEC approved the rules creating ArcaEx as the exclusive equities trading facility of PCX Equities, Inc., a wholly owned subsidiary of the Pacific Exchange, Inc. ArcaEx is regulated by PCX Equities and the Pacific Exchange. The Archipelago ECN, a precursor to ArcaEx, was one of the four original ECNs, formed in December 1996 with Townsend Analytics. For more information about the Archipelago Exchange, please visit www.archipelago.com. Sun, Sun Microsystems, the Sun logo and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc., in the US and other countries. - AGR - Contact: Al Larsen, (317) 872-2700 ext 239, alan.larsen@andrettigreenracing.com Carol Wilkins, (317) 872-2700 ext 241, cwilkins@andrettigreenracing.com