Thrifty Car Rental Launches SmartBiz(TM) Program Aimed at Small Business Customers

TULSA, Okla., May 24, 2004 -- Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. , announced today that it is rolling out a new program called SmartBiz(TM), aimed at small and medium-sized businesses seeking a greater value for their travel dollar.

Designed specifically for these business customers, SmartBiz offers low guaranteed business rates with no minimum financial commitment. Plus, participants get the added advantage of Thrifty's free Blue Chip Express Rental Program(R), expediting the rental process for members at all Thrifty airport locations in the U.S. and Canada. And with Blue Chip Rewards, members can even earn free days at Thrifty.

"SmartBiz isn't your typical corporate account program," said Cathy Funderburk, Executive Director of Sales for Thrifty Car Rental. "Smaller businesses typically don't have the rental volumes that allow them to take advantage of the perks that larger companies receive. With SmartBiz, Thrifty is removing the barriers to small and medium-sized businesses, offering a range of benefits with no minimum financial commitment."

   Upon enrolling in the program, SmartBiz members will receive:
   --  Low, guaranteed rental rates -- Thrifty offers preset rates for
       economy, compact, mid-size and full size cars.
   --  No minimum financial commitment.
   --  Unlimited miles and free additional drivers.
   --  Available at all U.S. and Canadian Thrifty locations.
   --  Free Blue Chip membership.
   --  Free days -- earn one free day of car rental when a member earns
       16 credits.  Ordinarily, each rental day under the program equals one
       credit, but members will have the opportunity to earn double credits
       through Sept. 30, 2004.  No blackout dates apply for the free rental
       days.  Customers must be enrolled in Blue Chip Rewards to earn
       credits.
   --  Free enrollment.  Enroll for free by visiting
       www.smartbiz.thrifty.com or www.THRIFTY.com .  There are no fees,
       dues or contracts!

For details and free enrollment, visit Thrifty online at www.smartbiz.thrifty.com . To book a reservation with Thrifty, visit www.THRIFTY.com , call 1-800-THRIFTY in the U.S. and Canada, or consult your professional travel agent.

Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 1,100 locations in 64 countries.