National Recreation Vehicle Dealers Association Endorses CallSource Call Tracking and Reporting Solution

COSTA MESA, Calif.--May 2, 20040, 2004--The RV Assistance Corp. (RVAC) today announced that the National Recreation Vehicle Dealers Association (RVDA) has endorsed the Call Tracking and Reporting solution offered by CallSource, the inventor of call management and customer information services.

Both the RVAC and the RVDA Boards of Directors reviewed the CallSource solution and approved this endorsement.

CallSource's patented tracking and reporting tools enable dealers and manufacturers to validate the effectiveness of their advertising and capture caller information from each lead. In addition, CallSource offers technologies to record and review inbound calls, which enables companies to improve their response to customer inquiries and more consistently convert leads to sales. Because the CallSource solution is affordable and can be implemented quickly without new software or hardware, users are able to realize a significant and immediate return on their investment.

"We are pleased to partner with CallSource to offer this state-of-the-art customer service solution to our members," said RVDA president Mike Molino. "Call tracking and reporting is another way RV dealers can offer first-class service to their customers and prospects."

CallSource has developed exclusive service packages and preferred pricing for RVDA members. To inquire about the CallSource Call Tracking and Reporting solution, RVDA members are invited to call 800-500-4433 x4758 or e-mail auto@callsource.com.

About RVDA

The Recreation Vehicle Dealers Association (www.rvda.org) is the only national organization dedicated to supporting RV retailer's efforts through education, member services, industry leadership and market expansion programs. The RV Assistance Corporation, a subsidiary of RVDA, assists with the development of member benefits and develops additional revenue sources for the association.

About CallSource

CallSource (www.callsource.com) is a leading provider of customer information and advisory services to help companies evaluate the effectiveness and improve the results of their direct-response marketing programs. CallSource offers patented tracking and monitoring solutions to capture critical information from inbound calls, call recording and analysis to enable companies to assess their response performance, and advanced training programs to help businesses more consistently convert leads into sales. Since 1994, CallSource has provided innovative services that help its clients increase return on investment in marketing, operations, sales, training and customer service.