Dale Jarrett Racing Adventure Doubles Sales and Profits for First 9 Months of Fiscal Year

CHARLOTTE, N.C., May 19, 2004 -- The Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) announced today that its 9-month revenue and gross profit figures were double those of the same period ending March 2003. Revenues for the nine months ending March 2004 were $1,341,685 compared to $653,338 for March 2003. Gross profits were $846,404 compared to $301,758 for 2003.

According to Tim Shannon, President of Dale Jarrett Racing Adventure, "This quarter was about solidifying our revenue base and increasing the ratio of our operating profit to our revenues. I am pleased to say that we have successfully accomplished that objective and can now look forward to working from a solid base of corporate clients and successful retail venues. This will allow us to continue to focus on growth and increasing profitability."

Nextel Cup Champions Dale and Ned Jarrett, NFL MVP Brett Favre and ARCA series driver Jason Jarrett represent the school. Former Winston Cup Driver and National TV Announcer Glenn Jarrett is Vice-President of Dale Jarrett Racing Adventure, Inc. and involved in all aspects of the company.

DJRT is the only publicly traded driving school in the country and is dedicated to increasing shareholders' investment value by providing our guests the friendliest and most professional driving school in the world.

For more information on Dale Jarrett Racing Adventure visit www.racingadventure.com or call 1-888-GO-RACE-1 (1-888-467-2231)