GM Goodwrench Recommends Adding Vehicle Maintenance To Travel Checklist Gatherings With The Family: It's Reunion Season
Detroit, Mich. - Fun, music, laughter and love are all part of the African-American tradition known as the family reunion. With more than one-fourth of the African-American adult population predicted to attend a family reunion this summer, GM Goodwrench, one of the largest automotive service brands with over 7,000 locations, is reaching out to the African-American population with messages on the importance of car care prior to their family reunion road trips.
According to the Travel Industry Association of America, there will be an estimated 175,000 African-American reunions in the U.S. this year. Because of this, GM Goodwrench is promoting car care tips to the African-American community through several avenues. Utilizing current African-American publications, such as Ebony and Essence, GM Goodwrench will have advertising with specific messaging to the African-American customers on the importance of proper car care maintenance. Additionally, there will be information on several web sites, such as BET.com, Oprah.com and Mapquest.com, offering important safety and travel resources and tips. GM Goodwrench's own web site, Goodwrench.com, will have helpful information and a link to a dedicated page, featuring a vacation checklist.
With so many reunion-goers traveling by car - 34 percent travel 150 to 499 miles one way from home to attend a reunion, while another 32 percent travel under 150 miles - GM Goodwrench wants to increase awareness in the African-American community on its service expertise.
"Reunions are an important part of the fabric of the African-American family," said Duane Miller, executive director, GM Service and Parts Operations. "They're about reconnecting to enjoy each other's company with love, laughter and fun. We want our families to be safe and secure on the road, and that begins with proper care and maintenance to ensure their vehicle is performing at its best. GM Goodwrench dealers have the expertise, knowledge and technology to make sure GM vehicles are properly cared for with maintenance that can prevent problems down the road."
With more than one million hours of GM-specific vehicle technical training behind them, GM Goodwrench technicians across the country offer Chevy, Buick, Pontiac, GMC, Cadillac and HUMMER vehicle owners the best vehicle maintenance for their GM vehicle. While some mechanical failures are unavoidable, many can be traced to poor maintenance and often can be easily prevented. The U.S. Department of Transportation reports the leading cause of mechanical breakdown on our nation's highways is overheating - an easily avoidable condition. Low coolant, worn or loose belts and defective hoses - common causes of breakdown - can be simple for a certified technician to detect and correct.
GM Goodwrench is the service brand for GM vehicles. With more than 7,000 dealerships, the GM Goodwrench network is one of the largest automotive service chains in the industry. GM Goodwrench technicians receive specialized training from General Motors to provide expert care for GM cars and trucks. Genuine GM replacement parts are manufactured to the exact specifications of the GM vehicle. For more information, visit the GM Goodwrench web site at www.goodwrench.com.