Procter & Gamble's Febreze Auto-TM- Receives 'MOTOR TREND Approved' Endorsement; PRIMEDIA Introduces Next Item in 'MOTOR TREND Approved' Program

NEW YORK--May 1, 20047, 2004--PRIMEDIA Inc. , the leading targeted media company, today announced Procter & Gamble's new Febreze Auto(TM) will be the next item in the 'MOTOR TREND Approved' program. Febreze Auto is the second car-care product to carry the MOTOR TREND seal of approval, joining Mr. Clean AutoDry Carwash(TM) in receiving the endorsement of MOTOR TREND, the world's #1 automotive authority.

"The 'MOTOR TREND Approved' program is yet another terrific example of how PRIMEDIA's cross platform marketing solutions deliver significant opportunities for advertisers and marketers to gain exposure to their desired audience," said Lou Mohn, president, PRIMEDIA Consumer Automotive Group. "MOTOR TREND's testing authority and integrity combined with the vast reach of the automotive group's print titles and Web sites give us a significant competitive advantage in the marketplace."

Febreze Auto is specially designed for use on the fabric surfaces of car interiors. As it penetrates into fabric, it cleans away odor-causing molecules as it dries and leaves a new fresh scent. Its unique formula is perfect for use on fabric surfaces in trunks, on infant seats, on car seats, and on floor mats. Febreze Auto can also be used on any fabric coverings in a car including upholstery, floors, glove compartments and f headliners. Febreze Auto will be branded with the 'MOTOR TREND Approved' seal on all packaging and promotional materials.

"Having our product recognized by one of the leading automotive publications in the country is a strong testimony to the effectiveness and usefulness of Febreze Auto," said Joey Viselli, brand manager, Febreze. "Febreze provides our customers with an easy way to freshen up their homes, clothes and more, and with this new brand extension we hope people will incorporate Febreze Auto into their driving experience."

"We are pleased to add Febreze Auto to our growing list of 'MOTOR TREND Approved' products. It meets all the criteria we apply before granting our endorsement. The 'MOTOR TREND Approved' program is all about great innovative products and services, and Febreze certainly fits the bill," said Sean Holzman, senior vice president, Sales & Marketing, PRIMEDIA Enterprises.

More than 1.5 million MOTOR TREND Approved Febreze Auto products will be available in stores nationwide in the coming weeks. Additional information can be found online at www.febreze.com, or by calling 1-800-308-3279.

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events and video and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM.