APA/SECRETS OF AUTO DESIGN LUNCHEON

Whether you are a veteran or newbie on the auto scene in Detroit, here's an unprecedented opportunity to take a deeper look at the intriguing world of 21st Century automotive design as seen through the eyes of five contemporary masters.

On Wednesday, May 19th plan to join Ralph Gilles, Mark Trostle and Brian Neilander from DaimlerChrysler and General Motors' Tom Peters and Kip Wasenko at the Detroit Athletic Club for a review of the unique language and trends that make up this fascinating area of the industry.

Hosted by the Eyes on Design Automotive Design Exhibition and sponsored by Michelin North America through their corporate design initiative Michelin Challenge Design, participation in this special program will not only arm you with an arsenal of new industry jargon, but leave you more confident in covering the people and products charged with motivating consumer purchase in the battle for market share.

RSVP at once to Rachelle Handschumacher at 313-277-5081 or rachelleh@earthlink.net . Parking in the DAC garage is complimentary and recommended. Remember - coats and ties are required for gentlemen at all times at the DAC. There is no charge for this member event.

PLEASE NOTE: This program entails a departure from our traditional luncheon format with media registration at 10:30 a.m., presentation at 11:00 a.m., followed by lunch with the designers at noon.