Sports Wheels, Inc. Launches New On-line Presence Allowing Audiences to Follow the Company

VANCOUVER, Wash.--May 7, 2004--Today, Sports Wheels Inc. (Pink Sheets:SSWH), a premiere wheel technology company, launched their new website http://www.esportswheels.com to display upcoming events and products announcements. Through the site the public will find news, product releases, and information regarding the companies progress as Sports Wheels move forward with its business plan. "Let this serve as a portal for all of our shareholders, clients and existing alliances," stated President Paul Stringer.

Over the next several weeks new enhancements will be rolled out through the website to better serve clients and partners. Sports Wheels plans to allow clients to use the web for full sales execution opening a greater efficient service. "The new presence on-line is a good step for the company. We want to allow shareholders and clients to communicate with the company daily. The site will allow shareholders in the future the ability to have Investor Relations issues answered directly," stated Stringer. As Sport Wheels, Inc. moves forward, watch for new features to better serve the public and global partners around the world.

Sports Wheels, Inc. is a leading provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners. You can find out more about Sports Wheels, Inc. by viewing our website. Please note that we can also be found under the symbol (Pink Sheets:SSWH).

This release contains 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections objectives, goals assumptions or future events of performance are not statements of historical fact and may be 'forward-looking statements.' Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which would cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this action may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur.