R. L. Polk & Co. Names Steve Flinker Managing Director, Australia

SOUTHFIELD, Mich., May 7, 2004 -- R. L. Polk & Co. announced today the appointment of Steve Flinker to Managing Director of R. L. Polk Australia. He will be based in Melbourne and will report directly to Kevin McCann, Senior Vice President, Asia-Pacific.

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In his new role, Flinker will be responsible for the leadership, development and overall success of the Australian operations. His duties will also extend to encompass the sales, growth and profitability of R. L. Polk Australia.

"Steve is an accomplished leader with more than 25 years of results- oriented experience in the field," said Stephen Polk, chairman, president and CEO of R. L. Polk & Co. "He has demonstrated remarkable proficiency in both sales and operational management, and will be a driving force as we grow the Australian business for years to come."

Flinker joined Polk in 1978, holding various leadership and management positions within its Cincinnati operations. He also served in sales and account management capacities within Polk North America's Ford, General Motors and Chrysler/VW Audi teams. He was most recently vice president of Polk North America's Ford team.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com .

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