Mitsubishi Motors Reports April U.S. Sales
CYPRESS, Calif., May 3, 2004 -- Mitsubishi Motors North America, Inc. (MMNA) today reported April 2004 U.S. sales of 16,269 units. Sales of the Mitsubishi Endeavor were up 13 percent over last April while the Mitsubishi Lancer posted a 25 percent gain. Mitsubishi Motors has sold 73,130 units year to date in the United States.
The company also announced today the start of "Mitsubishi's Triple Diamond Days," a month-long sales event featuring 3-year/45,000-mile free scheduled maintenance on 2004 Galant and 2004 Endeavor. The new marketing program also promotes Mitsubishi's standard 10-year/100,000-mile warranty.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States, Canada, Mexico and Puerto Rico. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of nearly 700 dealers throughout North America. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
Following is the sales breakdown for April 2004: 2004 2003 2004 APR CYTD APR CYTD APR CYTD ECLIPSE COUPE 958 5,279 2,765 8,905 -65.4% -40.7% ECLIPSE SPYDER 957 4,739 1,418 4,337 -32.5% 9.3% LANCER 4,786 17,714 3,829 18,428 25.0% -3.9% LANCER EVOLUTION 418 1,629 447 1,027 -6.5% 58.6% LANCER SPORTBACK 157 485 -- -- 0.0% 0.0% MIRAGE COUPE -- -- 1 170 -100.0% -100.0% MIRAGE SEDAN -- -- -- -- 0.0% 0.0% GALANT 4,160 18,688 9,141 28,493 -54.5% -34.4% DIAMANTE 227 2,332 703 4,355 -67.7% -46.5% TOTAL CAR 11,663 50,866 18,304 65,715 -36.3% -22.6% OUTLANDER 1,753 7,639 2,719 13,757 -35.5% -44.5% MONTERO SPORT 557 2,849 1,414 9,959 -60.6% -71.4% ENDEAVOR 2,033 9,395 1,794 2,029 13.3% 363.0% MONTERO 263 2,381 531 3,381 -50.5% -29.6% TOTAL SUV 4,606 22,264 6,458 29,126 -28.7% -23.6% TOTAL 16,269 73,130 24,762 94,841 -34.3% -22.9% US Assembled Cars(1): 6,075 28,706 13,324 41,735 -54.4% -31.2% Imported Cars(2): 5,588 22,160 4,980 23,980 12.2% -7.6% US Assembled Truck/SUV(3): 2,033 9,395 1,794 2,029 13.3% 363.0% Imported Truck/SUVs(4): 2,573 12,869 4,664 27,097 -44.8% -52.5% US Assembled Vehicles: 8,108 38,101 15,118 43,764 -46.4% -12.9% Imported Vehicles: 8,161 35,029 9,644 51,077 -15.4% -31.4% (1) Galant, Eclipse, Eclipse Spyder (2) Lancer, Lancer Sportback, Lancer Evolution, Diamante, Mirage Coupe, Mirage Sedan (3) Endeavor (4) Montero, Montero Sport, Outlander Selling Days MTD YTD April 2004 26 102 April 2003 26 101