American Suzuki Posts an 18 Percent Increase in April 2004 Sales
BREA, Calif.--May 3, 2004--Powered by an ambitious five-year growth plan and the successful introduction of its new Forenza premium compact and Verona midsize sedan, American Suzuki Motor Corp. (ASMC) sold 7,041 vehicles in April 2004, representing an 18 percent increase in sales compared to April 2003 and giving the expanding automaker its best April since 1987."We are encouraged by the record-breaking sales achieved this year," explained Koichi Suzuki, president of American Suzuki's Automotive Operations. "The Verona and Forenza are bringing new customers to Suzuki and increasing awareness of Suzuki's products in the marketplace. We are certain that sales will continue to rise as we complete the necessary steps to reach our goal of tripling U.S. sales by 2007."
Appearing in U.S. showrooms late last year, the Verona and Forenza combine Italian styling with the power, performance, passenger room and standard features usually associated with considerably higher-priced models. The two new vehicles will be followed by the launch of seven additional models by 2007, including the five-door Suzuki Reno and premium compact Forenza Wagon slated to go on sale later this year.
About American Suzuki
The Automotive Operations of American Suzuki Motor Corp. (ASMC), Brea, was founded in 1985 by Suzuki Motor Corp. ASMC markets automobiles in the United States through a network of 500 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corp. (SMC), was founded in 1909, incorporated in 1920 and is based in Hamamatsu, Japan. SMC is a diversified worldwide automobile manufacturer with 141 distributors in 127 countries.
AMERICAN SUZUKI MOTOR CORPORATION MONTH-END REPORTING APRIL CYTD 2004 2003 DSR % 2004 2003 DSR % Change Change VITARA: 335 413 -19% 1,511 1,448 3% GRAND VITARA: 366 930 -61% 1,593 3,067 -49% XL-7: 1,255 2,012 -38% 5,947 6,780 -13% AERIO: 718 2,597 -72% 3,939 8,594 -55% FORENZA: 2,223 0 NA 6,485 0 NA VERONA: 2,144 0 NA 4,827 0 NA OTHERS: 0 0 NA 0 0 NA TOTAL: 7,041 5,981 18% 24,302 19,962 21% TRUCK DOMESTIC TRUCK: 335 413 -19% 1,511 1,449 3% IMPORT TRUCK: 1,621 2,942 -45% 7,540 9,847 -24% TOTAL TRUCK: 1,956 3,355 -42% 9,051 11,296 -21% CAR DOMESTIC CAR: 0 1 -100% 0 2 -100% IMPORT CAR: 5,085 2,625 94% 15,251 8,664 74% TOTAL CAR: 5,085 2,626 94% 15,251 8,666 74% TOTAL DOMESTIC: 335 414 -19% 1,511 1,451 3% TOTAL IMPORT: 6,706 5,567 20% 22,791 18,511 22% GRAND TOTAL: 7,041 5,981 18% 24,302 19,962 21% Selling Days: 26 26 102 101