The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

American Suzuki Posts an 18 Percent Increase in April 2004 Sales

BREA, Calif.--May 3, 2004--Powered by an ambitious five-year growth plan and the successful introduction of its new Forenza premium compact and Verona midsize sedan, American Suzuki Motor Corp. (ASMC) sold 7,041 vehicles in April 2004, representing an 18 percent increase in sales compared to April 2003 and giving the expanding automaker its best April since 1987.

"We are encouraged by the record-breaking sales achieved this year," explained Koichi Suzuki, president of American Suzuki's Automotive Operations. "The Verona and Forenza are bringing new customers to Suzuki and increasing awareness of Suzuki's products in the marketplace. We are certain that sales will continue to rise as we complete the necessary steps to reach our goal of tripling U.S. sales by 2007."

Appearing in U.S. showrooms late last year, the Verona and Forenza combine Italian styling with the power, performance, passenger room and standard features usually associated with considerably higher-priced models. The two new vehicles will be followed by the launch of seven additional models by 2007, including the five-door Suzuki Reno and premium compact Forenza Wagon slated to go on sale later this year.

About American Suzuki

The Automotive Operations of American Suzuki Motor Corp. (ASMC), Brea, was founded in 1985 by Suzuki Motor Corp. ASMC markets automobiles in the United States through a network of 500 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corp. (SMC), was founded in 1909, incorporated in 1920 and is based in Hamamatsu, Japan. SMC is a diversified worldwide automobile manufacturer with 141 distributors in 127 countries.


                   AMERICAN SUZUKI MOTOR CORPORATION
                          MONTH-END REPORTING

                          APRIL                   CYTD
                   2004   2003   DSR %     2004    2003   DSR %
                                Change                   Change
VITARA:             335    413     -19%   1,511   1,448       3%
GRAND VITARA:       366    930     -61%   1,593   3,067     -49%
XL-7:             1,255  2,012     -38%   5,947   6,780     -13%
AERIO:              718  2,597     -72%   3,939   8,594     -55%
FORENZA:          2,223      0       NA   6,485       0       NA
VERONA:           2,144      0       NA   4,827       0       NA
OTHERS:               0      0       NA       0       0       NA
TOTAL:            7,041  5,981      18%  24,302  19,962      21%

TRUCK
  DOMESTIC TRUCK:   335    413     -19%   1,511   1,449       3%
  IMPORT TRUCK:   1,621  2,942     -45%   7,540   9,847     -24%
  TOTAL TRUCK:    1,956  3,355     -42%   9,051  11,296     -21%

CAR
  DOMESTIC CAR:       0      1    -100%       0       2    -100%
  IMPORT CAR:     5,085  2,625      94%  15,251   8,664      74%
  TOTAL CAR:      5,085  2,626      94%  15,251   8,666      74%

TOTAL DOMESTIC:     335    414     -19%   1,511   1,451       3%
TOTAL IMPORT:     6,706  5,567      20%  22,791  18,511      22%
GRAND TOTAL:      7,041  5,981      18%  24,302  19,962      21%

Selling Days:        26     26              102     101