Infiniti Calls on New York Artists to Explore ``A Study in White''; New Infiniti G35 Midtown Billboard Will Showcase Local Artists

GARDENA, Calif.--May 3, 2004--Infiniti, the luxury division of Nissan North America, Inc. , today debuted a new interactive outdoor marketing campaign that features artwork by local New York City artists. The billboard, titled "A Study in White," will include two and three-dimensional artwork displayed on a giant LED screen in Midtown. The billboard helps to promote not only the local artists that contributed to the campaign, but also highlights the unique design and art of the award-winning 2004 G35 Sport Coupe.

The Infiniti G35's provocative and artful design is highlighted on the billboard located at 34th Street and 7th Avenue across from Madison Square Garden and Penn Station in Manhattan. The billboard was created by Infiniti's agency of record, TBWA/CHIAT/DAY Los Angeles. "Infiniti takes pride in disrupting more traditional notions of luxury and design," said Tor Myhren, creative director for Infiniti at TBWA/CHIAT/DAY in Los Angeles. "In this campaign, we're embracing artists and designers who take risks with brave forms of self-expression."

The first featured "study" on the billboard is the color white; a white G35 Sport Coupe will be shown alongside paintings, photographs, illustrations, architecture and other mediums that are centered on white. The artwork was submitted via email in response to ads running in two online magazines and four publications, including The Village Voice, Time Out NY, NY Magazine and Photo District News. In addition to the actual artwork being showcased on the billboard, viewers are also invited to explore a deeper experience with the artists by visiting www.infiniti.com/art. Tequila/, the marketing services arm of TBWA/CHIAT/DAY, designed and created the site.

Tor Myhren chose the artwork for its artistic merit while the identities of the artists were not considered a factor in the decision. The selected works of art for the "Study in White" are shown for approximately five seconds each and will be showcased for four months. The next "study" will focus on the color red ("A Study in Red"), which begins in September 2004. "A Study in Black" is due out sometime next year.

"The idea of including art on this billboard thrilled me, because the design of the G35 Sport Coupe is exactly that--thrilling," said Scott Fessenden, director of marketing for Infiniti. "With this new campaign we are disrupting the category by focusing on the power of design, the power of beauty, and the power of individual invention."

For more information on the complete line of Infiniti luxury vehicles, including the 2004 G35 Sport Coupe and the Total Ownership Experience (TOE) philosophy, visit Infiniti online at www.infiniti.com