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Toyota Reports Eighth Consecutive Best-Ever April Sales

TORRANCE, Calif., May 3, 2004 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported its eighth consecutive best-ever April sales of 167,129, vehicles, an increase of 10.1 percent over April 2003. Calendar-year-to-date (CYTD) sales total 631,850, an increase of 11.5 percent compared to the same period last year.

"The industry is benefiting from a healthy first-quarter economy," said Jim Press, TMS executive vice president and COO. "Despite rising fuel prices, economic indicators such as gross domestic product, employment and consumer spending were all up, giving a boost to April automotive sales."

The Toyota Division recorded best-ever April sales of 143,574 vehicles, an increase of 10.0 percent. The Lexus Division also reported best-ever April sales of 23,555 units, up 10.7 percent.

Toyota Division passenger cars recorded best-ever April sales of 76,515, units, an increase of 3.6 percent. Camry led passenger cars with sales of 34,467 units, up 5.1 percent over last April. The Prius gas-electric hybrid mid-size sedan posted best-ever April sales with 3,684 units, up 152.8 percent. Sales of the MR2 Spyder mid-engine sports car were up 13.0 percent.

Toyota Division light trucks reported best-ever April sales of 67,059, an increase of 18.4 percent. Sienna van led light trucks with a best-ever April of 14,203 units, an increase of 135.7 percent. Highlander mid-size sport utility vehicle (SUV) posted best-ever April sales with 11,044 units, up 15.5 percent. Land Cruiser full-size SUV sales increased 4.3 percent. Tundra full-size pickup, including the new Double-Cab, posted best-ever April sales with 8,672 units, up 15.7 percent. Tacoma compact pickup truck sold 13,231 units, up 3.6 percent.

Scion, the new car marque from Toyota Division, reported its third consecutive best-ever sales month with 5,721 units. The popular xB subcompact led Scion sales with a best-ever month of 3,825 units. The xA subcompact had best-ever April sales of 1,896 units. CYTD sales for Scion total 16,882. Scion is now sold in 24 states and will launch its national rollout in late June, coinciding with the debut of its third model, the tC coupe.

Lexus Division light trucks had a best-ever April with 11,982 units, up 8.5 percent. The RX 330 luxury SUV enjoyed best-ever sales of 8,227 units, an increase of 7.3 percent. The GX 470 mid-size luxury SUV sold its best-ever April with 2,930 units, up 9.6 percent, while the LX 470 full-size luxury SUV posted an increase of 17.0 percent.

Lexus passenger cars posted strong sales of 11,573, an increase of 13.1 percent. The ES 330 luxury sedan led sales with 6,460 units, an increase of 21.9 percent. The LS 430 flagship luxury sedan posted sales of 2,706 units, up 63.8 percent, while sales of the SC 430 hardtop convertible increased 4.5 percent.

Sales of North American-built vehicles accounted for 64.2 percent of total April sales.

                           TOYOTA RETAIL SALES
                        (INCLUDES FLEET & HAWAII)
                               April, 2004

                            -- CURRENT MONTH --         --CALENDAR YEAR
                                                              TO DATE --
                                             DSR %                     DSR %
                              2004     2003   CHG      2004    2003     CHG

   ECHO                        356    2,810  -87.3    1,694   12,366  -86.4
   COROLLA                  27,650   30,539   -9.5  102,775  106,536   -4.5
   CELICA                      936    1,451  -35.5    3,544    4,967  -29.3
   CAMRY                    34,467   32,795    5.1  130,647  126,799    2.0
   AVALON                    3,344    4,502  -25.7   13,227   17,518  -25.2
   MR2 SPYDER                  357      316   13.0    1,069    1,040    1.8
   PRIUS                     3,684    1,457  152.8   13,602    7,563   78.1
   SCION xA                  1,896        0      --   5,382        0     --
   SCION xB                  3,825        0      --  11,500        0     --
   TOTAL TOYOTA DIV. PASS.
    CAR                     76,515   73,870    3.6  283,440  276,789    1.4
   ES 330                    6,460    5,299   21.9   24,136   19,223   24.3
   LS 430                    2,706    1,652   63.8   10,583    6,155   70.3
   SC 430                    1,001      958    4.5    2,999    3,204   -7.3
   GS 300                      417      852  -51.1    2,100    3,178  -34.6
   GS 430                      105      199  -47.2      417      662  -37.6
   IS 300                      884    1,273  -30.6    3,341    4,665  -29.1
   TOTAL LEXUS PASS. CAR    11,573   10,233   13.1   43,576   37,087   16.3
   TOTAL TOYOTA PASS. CAR   88,088   84,103    4.7  327,016  313,876    3.2
   SIENNA                   14,203    6,025  135.7   56,348   23,905  133.4
   RAV4                      6,168    6,563   -6.0   22,957   23,776   -4.4
   4RUNNER                   8,889    8,761    1.5   36,683   31,153   16.6
   HIGHLANDER               11,044    9,565   15.5   40,337   36,702    8.8
   LAND CRUISER                533      511    4.3    2,034    1,924    4.7
   SEQUOIA                   4,319    4,947  -12.7   18,374   18,217   -0.1
   TOTAL SUV                30,953   30,347    2.0  120,385  111,772    6.6
   4X2 TACOMA                8,165    7,837    4.2   30,318   28,700    4.6
   4X4 TACOMA                5,066    4,931    2.7   19,799   18,456    6.2
   TOTAL TACOMA             13,231   12,768    3.6   50,117   47,156    5.2
   TUNDRA                    8,672    7,496   15.7   32,613   27,789   16.2
   TOTAL PICKUP             21,903   20,264    8.1   82,730   74,945    9.3
   TOTAL TOYOTA DIV. LT
    TRUCK                   67,059   56,636   18.4  259,463  210,622   22.0
   LX 470                      825      705   17.0    2,905    2,475   16.2
   GX 470                    2,930    2,673    9.6   10,466    9,341   10.9
   RX 330                    8,227    7,666    7.3   32,000   24,562   29.0
   TOTAL LEXUS LIGHT TRUCK  11,982   11,044    8.5   45,371   36,378   23.5
   TOTAL TOYOTA LIGHT
    TRUCK                   79,041   67,680   16.8  304,834  247,000   22.2
   TOTAL TOYOTA DIV.       143,574  130,506   10.0  542,903  487,411   10.3
   TOTAL LEXUS              23,555   21,277   10.7   88,947   73,465   19.9
   TOTAL TOYOTA            167,129  151,783   10.1  631,850  560,876   11.5
   MEMO:
   DOM. COROLLA             26,345   23,510   12.1   98,032   83,848   15.8
   DOM. CAMRY               32,443   31,231    3.9  118,037  110,575    5.7
   DOM. PICKUP              21,903   20,264    8.1   82,730   74,945    9.3
   DOM. RX 330               4,752        0     --   17,789        0     --

   TOYOTA DIV. IMPORT CAR   14,383   14,627   -1.7   54,144   64,848  -17.3
   LEXUS IMPORT CAR         11,573   10,233   13.1   43,576   37,087   16.3
   TOYOTA DIV NA BUILT
    CARS                    62,132   59,243    4.9  229,296  211,941    7.1
   TOTAL TOYOTA CARS        88,088   84,103    4.7  327,016  313,876    3.2

   TOYOTA DIV. IMPORT LT
    TRUCK                   26,634   25,400    4.9  102,011   93,555    8.0
   LEXUS IMPORT LT TRUCK     7,230   11,044  -34.5   27,582   36,378  -24.9
   TOYOTA DIV NA BUILT LT
    TRUCK                   40,425   31,236   29.4  157,452  117,067   33.2
   LEXUS NA BUILT LT TRUCK   4,752        0     --   17,789        0     --
   TOTAL TOYOTA LT TRUCK    79,041   67,680   16.8  304,834  247,000   22.2

   SPORT UTILITY VEHICLES   42,935   41,391    3.7  165,756  148,150   10.8
      Memo: Lexus Sport
       Utility              11,982   11,044    8.5   45,371   36,378   23.5

   SMALL VANS               14,203    6,025  135.7   56,348   23,905  133.4
   PICKUPS                  21,903   20,264    8.1   82,730   74,945    9.3

   * NORTH AMERICAN BUILT
    VEHICLES
   COROLLA                  26,345   23,510   12.1   98,032   83,848   15.8
   CAMRY                    32,443   31,231    3.9  118,037  110,575    5.7
   AVALON                    3,344    4,502  -25.7   13,227   17,518  -25.2
   SIENNA                   14,203    6,025  135.7   56,348   23,905  133.4
   PICKUP                   21,903   20,264    8.1   82,730   74,945    9.3
   SEQUOIA                   4,319    4,947  -12.7   18,374   18,217   -0.1
   RX 330                    4,752        0     --   17,789        0     --
   TOTAL                   107,309   90,479   18.6  404,537  329,008   21.8
    N.A. VEHICLES % OF
     TOTAL                    64.2%    59.6%           64.0%    58.7%

   SELLING DAYS                 26       26             102      101
   DSR = DAILY SELLING RATE

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NOTE TO EDITORS: Media Web sites at: http://pressroom.toyota.com, http://pressroom.lexus.com, http://pressroom.scion.com