American Honda Reports April 2004 Sales Results
All-Time Record Civic Hybrid Sales;
Acura Posts Best-Ever April, Third Best Month in its History
TORRANCE, Calif., May 3 -- Record April sales of Acura vehicles, including double digit gains for the TSX and TL performance luxury sedans, along with strong demand for the Honda Civic and Civic Hybrid led American Honda to sales of 114,929 cars and light trucks in April, down slightly from a year ago when the company posted its best-ever April and the third best month in its history. American Honda sales for the 2004 calendar year are off a modest 1.3 percent from last year's record-setting pace at 426,730 units through the end of April.
Honda Division sales for the month totaled 98,491 units, down 4.1 percent from last year's best ever April, including a 5.6 percent jump in Civic sales. Civic Hybrid posted its second consecutive record month with sales of 3,041 units. Year-to-date Civic Hybrid sales rose 10.9 percent to 9,023 as consumer demand for hybrid models continues to grow. April results also included two Honda FCX fuel cell vehicles, the world's first commercial hydrogen-powered fuel cell car, sold under lease agreement to the city of San Francisco. The Honda brand also earned the highest quality rating among non- luxury brands in the recently released J.D. Power 2004 Initial Quality Survey and was fourth overall in the ratings behind luxury marques Lexus, Cadillac and Infiniti.
"When we look at sales in the context of our incentive spending, which remains the lowest in the industry, and factor in things like the latest J.D. Power IQS results, we can say that Honda is definitely on the right track," said Dick Colliver, executive vice president of American Honda Motor Co., Inc.
Acura Division posted a best ever April result of 16,438 cars and SUVs on continuing strong demand for its TSX and TL sedans, up 29 and 37 percent for the month, respectively. Sales for the all-new TL are up 41.8 percent for the calendar year, while the highly popular MDX continues to set a record pace with sales up 5.2 percent for the year. Acura year-to-date sales are up 21.6 percent over year ago totals.
American Honda Vehicle Sales For April 2004
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2004 2003 % Chg. 2004 2003 % Chg.
American Honda Total 114,929 117,783 -2.4% 426,730 428,289 -1.3%
Total Car Sales 71,371 70,513 1.2% 261,052 260,454 -0.8%
Total Truck Sales 43,558 47,270 -7.9% 165,678 167,835 -2.3%
Honda Total Car
Sales 59,703 60,175 -0.8% 218,101 227,871 -5.2%
Honda Total
Truck Sales 38,788 42,550 -8.8% 146,620 149,903 -3.1%
Acura Total Car
Sales 11,668 10,338 12.9% 42,951 32,583 30.5%
Acura Total
Truck Sales 4,770 4,720 1.1% 19,058 17,932 5.2%
Domestic Car Sales * 58,420 55,294 5.7% 214,359 196,808 7.9%
Honda Division 51,687 49,613 4.2% 188,796 176,140 6.1%
Acura Division 6,733 5,681 18.5% 25,563 20,668 22.5%
Domestic Truck Sales * 31,899 34,916 -8.6% 120,080 122,474 -2.9%
Honda Division 27,129 30,196 -10.2% 101,022 104,542 -4.3%
Acura Division 4,770 4,720 1.1% 19,058 17,932 5.2%
Import Car Sales 12,951 15,219 -14.9% 46,693 63,646 -27.4%
Honda Division 8,016 10,562 -24.1% 29,305 51,731 -43.9%
Acura Division 4,935 4,657 6.0% 17,388 11,915 44.5%
Import Truck Sales 11,659 12,354 -5.6% 45,598 45,361 -0.5%
Honda Division 11,659 12,354 -5.6% 45,598 45,361 -0.5%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 98,491 102,725 -4.1% 364,721 377,774 -4.4%
Accord * 31,261 33,202 -5.8% 114,492 125,849 -9.9%
Civic * 27,477 26,026 5.6% 100,626 98,836 0.8%
Prelude 0 0 0 9
S2000 856 837 2.3% 2,687 2,565 3.7%
Insight 107 110 -2.7% 294 611 -52.4%
FCX 2 0 2 1
Odyssey * 13,627 14,202 -4.0% 45,169 49,446 -9.5%
Passport 0 5 0 52
Pilot * 8,374 9,509 -11.9% 35,806 33,095 7.1%
CR-V 11,659 12,354 -5.6% 45,598 45,361 -0.5%
Element * 5,128 6,480 -20.9% 20,047 21,949 -9.6%
Acura Division Total 16,438 15,058 9.2% 62,009 50,515 21.6%
RSX 2,053 2,122 -3.3% 6,986 7,704 -10.2%
CL * 22 782 -97.2% 232 2,974 -92.3%
TL * 6,711 4,899 37.0% 25,331 17,694 41.8%
TSX 2,367 1,835 29.0% 8,402 1,836 353.1%
RL 496 669 -25.9% 1,924 2,285 -16.6%
NSX 19 31 -38.7% 76 90 -16.4%
MDX * 4,770 4,720 1.1% 19,058 17,932 5.2%
Selling Days 26 26 102 101
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate