Ford Motor Company Reports April U.S. Sales
* April U.S. sales totaled 285,675, down 4 percent. * Ford F-Series sales totaled 70,166, up 2 percent. * Ford Escape sets April record (17,827) as sales climb 49 percent.
DEARBORN, Mich., May 3 -- U.S. customers purchased or leased 285,675 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in April, down 4 percent compared with a year ago. Sales of passenger cars were 97,530, down 8 percent and trucks were 188,145, down 2 percent.
Year-to-date through April, the company's sales were 1,087,970, down 2 percent compared with the same period a year ago. Sales of trucks were 724,798, up 3 percent, and sales of passenger cars were 363,172, down 10 percent.
April sales for Ford's F-Series truck were 70,166, up 2 percent compared with a year ago. April was the eighth month in a row F-Series sales increased -- a streak coinciding with the introduction of the all-new F-150 last September. Year-to-date, F-Series sales were 279,187, up 11 percent compared with the same period a year ago.
Sales of sport utility vehicles in April were 73,138, down 6 percent from a year ago (which was a record for the month). The year-to-date total for this category was 283,432 -- a record for the January - April period. Ford's Escape set an April record (17,827) as sales climbed 49 percent.
FORD MOTOR COMPANY APRIL 2004 U.S. SALES
April Month % April CYTD %
2004 2003 Change 2004 2003 Change
Sales By Brand
Ford 244,031 251,186 -2.8 911,917 933,503 -2.3
Mercury 15,035 16,320 -7.9 62,172 64,066 -3.0
Lincoln 9,192 12,928 -28.9 43,713 46,689 -6.4
Jaguar 4,103 3,792 8.2 15,343 14,649 4.7
Volvo 10,788 10,895 -1.0 44,155 41,063 7.5
Land Rover 2,526 2,916 -13.4 10,670 11,281 -5.4
Total Ford
Motor Company 285,675 298,037 -4.1 1,087,970 1,111,251 -2.1
Memo: Cars and Trucks
Cars 97,530 105,889 -7.9 363,172 404,917 -10.3
Trucks 188,145 192,148 -2.1 724,798 706,334 2.6
Total Ford
Motor Company 285,675 298,037 -4.1 1,087,970 1,111,251 -2.1
FORD BRAND APRIL 2004 U.S. SALES
April Month % April CYTD %
2004 2003 Change 2004 2003 Change
Crown Victoria 8,156 7,914 3.1 29,928 27,599 8.4
Taurus 27,904 27,789 0.4 96,583 114,363 -15.5
Focus 18,253 18,464 -1.1 66,414 78,307 -15.2
Thunderbird 1,141 1,635 -30.2 4,601 5,700 -19.3
Mustang 15,538 17,412 -10.8 51,877 48,677 6.6
Escort 0 2,068 -100.0 1,210 9,273 -87.0
Total Ford Cars 70,992 75,282 -5.7 250,613 283,919 -11.7
Escape 17,827 11,940 49.3 59,021 47,998 23.0
Explorer 27,858 30,188 -7.7 111,460 111,778 -0.3
Expedition 11,831 17,827 -33.6 47,763 53,475 -10.7
Excursion 1,684 2,022 -16.7 6,550 7,389 -11.4
Econoline/Club Wagon 17,058 15,820 7.8 58,392 54,964 6.2
Windstar 0 10,745 -100.0 2,950 45,989 -93.6
Freestar 10,471 0 NA 34,109 0 NA
Ranger 14,952 17,862 -16.3 57,958 73,694 -21.4
F-Series 70,166 68,999 1.7 279,187 252,543 10.6
Heavy Trucks 1,192 501 137.9 3,914 1,754 123.1
Total Ford Trucks 173,039 175,904 -1.6 661,304 649,584 1.8
Total Ford Brand 244,031 251,186 -2.8 911,917 933,503 -2.3
LINCOLN AND MERCURY BRAND APRIL 2004 U.S. SALES
April Month % April CYTD %
2004 2003 Change 2004 2003 Change
Grand Marquis 6,271 7,227 -13.2 26,440 27,455 -3.7
Sable 4,366 5,554 -21.4 15,832 21,262 -25.5
Cougar 0 0 NA 0 2,024 -100.0
Total Mercury Cars 10,637 12,781 -16.8 42,272 50,741 -16.7
Town Car 3,249 4,172 -22.1 16,518 17,473 -5.5
LS 1,987 3,011 -34.0 10,142 10,961 -7.5
Continental 0 0 NA 0 280 -100.0
Total Lincoln Cars 5,236 7,183 -27.1 26,660 28,714 -7.2
Total Mercury
and Lincoln Cars 15,873 19,964 -20.5 68,932 79,455 -13.2
Mountaineer 3,230 3,539 -8.7 15,044 13,325 12.9
Monterey 1,168 0 NA 4,856 0 NA
Total Mercury Trucks 4,398 3,539 24.3 19,900 13,325 49.3
Navigator 2,451 3,282 -25.3 10,221 10,426 -2.0
Aviator 1,505 2,463 -38.9 6,832 7,396 -7.6
Blackwood 0 0 NA 0 153 -100.0
Total Lincoln Trucks 3,956 5,745 -31.1 17,053 17,975 -5.1
Total Mercury
and Lincoln Trucks 8,354 9,284 -10.0 36,953 31,300 18.1
Total Mercury
and Lincoln Vehicles 24,227 29,248 -17.2 105,885 110,755 -4.4
Total Lincoln Brand 9,192 12,928 -28.9 43,713 46,689 -6.4
Total Mercury Brand 15,035 16,320 -7.9 62,172 64,066 -3.0
JAGUAR BRAND APRIL 2004 U.S. SALES
April Month % April CYTD %
2004 2003 Change 2004 2003 Change
XJ 639 387 65.1 3,230 1,456 121.8
S-TYPE 1,144 1,102 3.8 3,926 4,577 -14.2
X-TYPE 2,053 2,037 0.8 7,382 7,677 -3.8
XK 267 266 0.4 805 939 -14.3
Total Jaguar 4,103 3,792 8.2 15,343 14,649 4.7
VOLVO BRAND APRIL 2004 U.S. SALES
April Month % April CYTD %
2004 2003 Change 2004 2003 Change
S40 1,391 1,030 35.0 6,715 4,834 38.9
V40 235 288 -18.4 808 1,145 -29.4
S60 2,540 3,096 -18.0 11,096 11,499 -3.5
V70 867 1,073 -19.2 3,752 3,776 -0.6
V70 XC 996 1,781 -44.1 4,297 5,813 -26.1
C70 439 337 30.3 1,337 1,213 10.2
XC90 3,230 2,263 42.7 11,574 8,356 38.5
S80 1,090 1,027 6.1 4,576 4,427 3.4
Total Volvo 10,788 10,895 -1.0 44,155 41,063 7.5
LAND ROVER BRAND APRIL 2004 U.S. SALES
April Month % April CYTD %
2004 2003 Change 2004 2003 Change
Range Rover 912 749 21.8 3,459 2,882 20.0
Discovery 1,130 1,341 -15.7 4,606 5,186 -11.2
Freelander 484 826 -41.4 2,605 3,213 -18.9
Total Land Rover 2,526 2,916 -13.4 10,670 11,281 -5.4