Criswell Banks on 'New World of Audi' Luxury Concept

Luxury Dealership Goes High Tech But Bank Vault Stays In Place

ANNAPOLIS, Md., May 3 -- Entrepreneur George Criswell is passionate about customer service and satisfaction. And he is using technology to save his customers valuable time. Criswell, 35, will unveil the all new Criswell New World of Audi concept dealership at grand opening festivities on Tuesday, May 4 at 7:00 p.m. at 1713 West Street in Annapolis. Located in a former bank building, Criswell Audi is newly renovated and expanded to meet the needs of Audi customers.

"We treat our Audi customers with respect and courtesy. We understand their needs. Most of all, we want to exceed our customers' expectations," says Criswell.

Criswell is putting technology to work to ensure that Audi luxury vehicle owners and buyers have the best possible experience with Criswell Audi -- including saving time in both vehicle selection and service.

Criswell Audi has developed an "intelligent decision-making process" for prospective customers, as well as an on-line, real time vehicle service system. Both are receiving rave reviews from customers.

"Our customers' time is valuable. We give customers all the information they need within 30 minutes to make an informed decision," says Criswell. "We remove the guesswork and save our customers time. A buyer knows where he or she stands right away on a purchase decision."

"Audi owners can make a real time online reservation for service," explains Criswell. "We know who is coming in. And when. We're ready for them when they arrive. Once service is complete, our customer gets an automatic e-mail. This process saves an average of 30 minutes of communication and scheduling time for our customers, and for them, this time saved is money in the bank."

Consistent with the Audi brand, Criswell Audi has a distinctive look and feel. Located in a former bank, the 6,700 square foot facility has been completely redesigned to reflect the Audi brand -- from the distinctive, sleek Audi brand pylon at street side, to the building's glass dominated facade, to the comfortable inviting interior.

A highlight of the spacious and airy showroom is the Audi quattro Cafe complete with freshly brewed specialty coffees and refreshments. A customer favorite, however, is bound to be the unusual customer lounge, located in what used to be the bank's vault.

"We are in a historic city so it made sense to preserve this bit of history in our New World of Audi," explains Criswell. "Honestly? It would have been a bear to remove. So we made it an asset. Our customers think it is great."

Criswell is a third-generation auto-dealer; Criswell's father and grandfather were both in the automobile business as is his brother.

The Criswell New World of Audi dealership represents a $600,000 investment in Anne Arundel County.

Criswell Audi's Grand Opening Reception will be held Tuesday, May 4, from 7:00 to 9:00 p.m. at 1713 West Street in Annapolis. For information, call: (443) 482-3200.