Directed Electronics and West Coast Customs to Partner on Branded Products
VISTA, Calif., May 3, 2004 -- Directed Electronics, Inc., the world's largest vehicle security and remote start company, makers of Viper, Clifford and Python, as well as prominent car audio and video brands such as Orion, Precision Power, a/d/s/ and Directed Video, is pleased to announce it has signed an agreement to join forces with Southern California-based West Coast Customs, one of the world's premier vehicle customization facilities, to co-develop a West Coast Customs-branded product line.
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According to Charlie Quong, Directed Electronics Product Category Manager, "Directed has a long-standing relationship with WCC, and we feel that West Coast Customs-branded products will be well-received in the marketplace. During the past decade, West Coast Customs has been featured in dozens of magazines, on The Learning Channel, regularly on MTV, and most recently on the Tonight Show with Jay Leno."
Ryan Friedlinghaus, owner of West Coast Customs, says, "For more than 10 years, WCC has been making a name for itself in the sports and entertainment industries, the world of custom cars, and in the national media. Sales of our apparel line have been growing rapidly, and we feel partnering with Directed to create WCC-branded consumer electronics products will take us to the next level."
West Coast Customs products co-developed by Directed Electronics are scheduled to debut at the 2004 SEMA Show in Las Vegas this fall. For more information, please visit www.westcoastcustoms.com or www.directed.com.
About Directed Electronics
Directed Electronics manufactures such well-known security and remote start brands as Viper, Clifford, Python, Avital and Valet and offers 4 branded GPS Tracking Systems. Directed is also a prominent manufacturer of car audio equipment with their Directed Audio line, as well as a/d/s/ Mobile, Precision Power (PPI) and Orion. The company also manufactures a/d/s/ Home & Architectural, as well as a full line of mobile entertainment products including LCD monitors and DVDs in the Directed Video line. Directed is registered in the ISO 9001 international quality standard.
Directed Electronics is a portfolio company of Trivest, Inc., a private equity firm based in Miami, Florida. Since its founding in 1981, Trivest has sponsored more than 105 acquisitions and recapitalizations totaling more than $2 billion in value. For more information, please visit www.directed.com and www.trivest.com.
About West Coast Customs
Established in 1993, West Coast Customs exploded onto the customizing scene with straight-to-the-core designs and cutting-edge suspension systems. Unmatched in quality, West Coast Customs rose directly to the top. Stars and their cars kept their appointment book overflowing. West Coast Customs delivers the most sophisticated upgrades for luxury cars, SUVs and exotics. They will personalize your car with breakthrough interior, audio and multimedia designs. 20" - 26" wheels and performance enhancements are a regular day's work for them. They're different because they're better. The secret is out! www.westcoastcustoms.com
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