FullCircle Announces Positive Results of ENC Global's New Marketing Campaign

LOUISVILLE, Ky., April 30 -- FullCircle Registry, Inc. (BULLETIN BOARD: FLCR) , today announced that the Company's ENC Global division entered into new service agreements with several automobile dealerships during the month of April 2004. ENC Global's new marketing campaign is currently focused on dealerships located in the Midwest and Western regions of the United States.

Based upon the average number of vehicles sold per month by each dealership, FullCircle expects annualized revenue generated from the new service agreements signed during the month of April 2004 to approximate $360,000.

"We are very pleased with the initial results of this campaign and intend to continue our sales efforts at the current pace throughout the year," commented Trent Oakley, Executive Vice President and Chief Marketing Officer at FullCircle Registry, Inc.

"ENC Global provides a valuable service to consumers and an important sales tool for automobile dealerships. We look for continued market acceptance and growth through our current sales efforts and those of our marketing partners. FullCircle Registry has initiated the process of marketing ENC Global through its national U.S. sales network. Our broker networks will allow FullCircle to present the majority of America's 20,000-plus new car dealerships with the opportunity to provide ENC Global to their customers," concluded Oakley.

ENC Global, acquired by FullCircle in 2003, is an emergency notification service wherein a customer's emergency contacts are notified by a call center in the event of an emergency. Each customer is issued an emergency ID card for his/her wallet or purse, a key chain pendant and a decal for vehicles. These devices alert emergency personnel to contact the call center, which in turn immediately notifies the member's family or other specified contacts.

About FullCircle Registry, Inc.

FullCircle Registry is a technology-based company that provides emergency document and information management to consumers. Through the use of coded customer IDs and personal identification numbers, the system is designed to allow customers and/or medical personnel to quickly obtain critical information about specific medical needs, Advance Directives and contact information in the event of an emergency or other family crisis. Additionally, through its BrightStar Photo ID Kit, FullCircle Registry provides law enforcement personnel with child photo and identification information that can be critical in the search for missing or abducted persons. Through the Company's new product marketing division, FullCircle Registry offers Health Reimbursement Arrangements and Healthcare-Wellness Cards, and it is developing other non-insurance healthcare and emergency-related products and services. FullCircle Registry is headquartered in Louisville, Kentucky, and its common stock trades on the OTC Bulletin Board under the symbol "FLCR." For additional information, please visit the Company's Web site at http://www.fullcircleregistry.com/.

Except for the historical information contained herein, the statements in this announcement are forward-looking statements which involve risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the forward-looking statements. Factors that might cause such a difference include, but are not limited to, those relating to general economic conditions in the markets in which the companies operate; success in the development and market acceptance of new and existing products; dependence on suppliers, third-party manufacturers and channels of distribution; customer and product concentration; fluctuations in customer demand; maintaining access to external sources of capital; ability to execute management's margin improvement and cost control plans; overall management of the companies' expansion; obtaining of necessary regulatory approvals; and other risk factors detailed from time to time in the companies' filings with regulatory bodies.

For further information, please contact Trent Oakley of FullCircle Registry, Inc., +1-502-540-5112, or fax, +1-502-540-5879, info@fullcircleregistry.com.