Four-Wheeling Thrills Coming to a Town Near You; Jeep Brand Announces 2004 Jeep(R) Jamboree Schedule

* Registration Now Open * New 'Mark A. Smith Rubicon Trail Adventure'

AUBURN HILLS, Mich., April 30 -- There are spectacular regions of North America you can't see from the paved roads of daily life. Living up to its "go-anywhere, do-anything" motto, the Jeep(R) brand announces dates and locations for its innovative customer relationship program, Jeep Jamboree, to get you there.

For more than 50 years, Jeep owners and their families have been participating in weekend four-wheel-drive adventures called Jeep Jamborees. Jeep Jamborees are family-oriented events designed to allow Jeep owners to hone their skills in challenging off-highway situations.

"Jeep Jamborees are weekend adventures designed exclusively for Jeep owners and their families who wish to explore seldom-seen, hard-to-reach places that only their Jeep vehicles can travel," said Jeff Bell, Vice President - Jeep. "Our trail instructors help our owners learn how to maximize their Jeep vehicle's capabilities over challenging trails and more importantly, to do so in a safe and environmentally friendly manner."

For 2004, there are 30 remaining Jeep Jamboree events, including the new "Mark A. Smith Rubicon Trail Adventure" August 27-29.

The "Mark A. Smith Rubicon Trail Adventure" is an exclusive crossing of the trail by which all others are measured -- the mighty Rubicon. Following a welcome reception in spectacular Lake Tahoe, participants will spend three days and two nights conquering the Rubicon in the company of Four-Wheel Hall of Famer Mark A. Smith and his handpicked personal guides. And they'll do it all in a custom-prepared Jeep Wrangler Rubicon supplied by Jeep Jamboree USA.

Jeep Jamborees have a trail rating of one -- the least difficult, to 10 -- the most difficult. Levels of difficulty vary depending on trail conditions, but beginners and experts are welcome to participate. These are not competitive events -- they are family oriented outings with fun for everyone.

Cost to participate in a Jamboree is $250 per adult, $125 for children seven to 14, $75 for children three to six, no charge for children under three. Some Jamborees have slightly higher registration fees due to additional program elements and park fees. All registration fees include meals.

  2004 Jeep Jamboree USA Schedule

  Jeep Jamboree           Date                City              State
  16th  Arch Canyon       Apr. 30/May 1, 2    San Juan County   Utah
  3rd   Ozark Mountains   Apr. 30/May 1, 2    Potosi            Missouri
  12th  Big Bear          May 14, 15, 16      Big Bear Lake     California
  16th  Palo Duro         May 14, 15, 16      Amarillo          Texas
  7th   Land Between
         The Lakes        May 21, 22, 23      Marshall County   Kentucky
  11th  Pine Barrens      May 21, 22, 23      Hammonton         New Jersey
  14th  Daniel Boone      June 4, 5, 6        Slade             Kentucky
  13th  Canyon de
         Chelly           June 4, 5, 6        Chinle            Arizona
  12th  Drummond
         Island # 1       June 11, 12, 13     Drummond Island   Michigan
  7th   Penn's Woods      June 11, 12, 13     Bradford          Pennsylvania
  5th   Drummond
         Island # 2       June 18, 19, 20     Drummond Island   Michigan
  3rd   Poconos Big
         Boulder          June 25, 26, 27     Blakeslee         Pennsylvania
  13th  Ghost Town
         (It's Back!)     July 9, 10, 11      Bridgeport        California
  4th   Paragon
         Adventure        Aug. 6, 7, 8        Hazleton          Pennsylvania
  8th   Rubicon Trail     Aug. 6, 7, 8        The Rubicon Trail California
  17th  Ouray             Aug. 27, 28, 29     Ouray             Colorado
  9th   Northwoods
         (It's Back!)     Sept. 10, 11, 12    Crandon           Wisconsin
  14th  Adirondack        Sept. 17, 18, 19    Martinsburg       New York
  14th  Red River         Sept. 17, 18, 19    Red River         New Mexico
  2nd   Iron Range        Sept. 24, 25, 26    Eveleth           Minnesota
  7th   Catskill
         Mountains        Sept. 24, 25, 26    Sullivan County   New York
  15th  Maine Mountains   Oct. 1, 2, 3        Bethel            Maine
  11th  Gateway to the
         Cumberlands      Oct. 1, 2, 3        Williamsburg      Kentucky
  14th  Black Hills       Oct. 1, 2, 3        Deadwood          South Dakota
  2nd   Red Rock Canyon   Oct. 8, 9, 10       Las Vegas         Nevada
  21st  Appalachian Fall  Oct. 8, 9, 10       Murphy            North
                                                                 Carolina
  15th  Mohawk Trail      Oct. 15, 16, 17     Charlemont       Massachusetts
  15th  French Lick       Oct. 15, 16, 17     French Lick      Indiana
  15th  Ouachita          Oct. 22, 23, 24     Hot Springs      Arkansas
  6th   Moab              Oct. 29, 30, 31     Moab             Utah

For further information visit the www.jeepjamboreeusa.com website or call 800-925-JEEP.

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