ITS America Names Iteris Inc. CEO Jack Johnson to Its Board of Directors

ANAHEIM, Calif.--April 28, 2004--Iteris Inc., a subsidiary of Iteris Holdings Inc. (OTCBB:ITRSA)(OTCBB:ITRSB), today announced that its CEO, Jack Johnson, has been appointed to the Board of Directors for the Intelligent Transportation Society (ITS) of America. The news came this week during ITS' Annual Meeting in San Antonio. With ITS' recent restructuring of its Board, Committees and Councils, Johnson will play a key role in assisting ITS with its key business initiatives including Zero Fatalities, Zero Delays Vision.

"We are pleased to have Jack join our Board of Directors. Strong industry participation is important to the success of ITS America," said Neil D. Schuster, president & CEO of ITS America. "Iteris is a leader in many aspects of ITS, including traffic management systems, vehicle detection, vehicle safety, and emerging security applications. As the CEO of Iteris, Jack brings a private sector perspective on a broad range of ITS applications to our Board."

"I'm honored to be appointed to the Board of ITS America. This organization has done a terrific job of increasing the visibility of the benefits of intelligent transportation systems to the traveling public," said Johnson.

With headquarters in Washington, D.C., ITS America promotes development and deployment of surface transportation technologies to save lives, time and money and improve quality of life. ITS America has more than 500 public and private sector members.

Johnson's term begins immediately with ITS' Board of Directors and he will be participating in the show this week.

About Iteris Inc.

Iteris Inc. is a majority owned subsidiary of Iteris Holdings Inc., and is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris Holdings and Iteris Inc. have headquarters in Anaheim. Investors are encouraged to contact the company at 714-774-5000, or at www.iteris.com.